Pengaruh Pemanfaatan Aplikasi Digital Terhadap Pemberdayaan Umkm  Di Kabupaten Kutai Timur

Bustomi, Muhamad Yazid; Rohaeni, Nani; Aryanto, Dhani; Faizal, Faizal

doi:10.31294/widyacipta.v5i1.9300

Cited by 3 publications

(2 citation statements)

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“…If the wave of technological development destroys MSMEs, it is very ironic. It is a sign that governance needs to be improved (Yazid Bustomi, Rohaeni, & Aryanto, 2021) Barus ( 2020) stated that MSMEs be able to coexist with technology so that they can adapt to industrial developments in the community 6.0 era. Apart from that, the conclusions of the research results (Amelia, Prasetyo, & Maharani, 2019) stated that a particular strategy is needed to increase the competitiveness of MSMEs by utilizing information and communication technology to face increasingly fierce business competition.…”

Section: Resistancementioning

confidence: 99%

Marketplace governance in the context of empowering MSMEs inside the realm of online shopping

Haryati,

Amirul Mustofa,

Syahadiyanti

et al. 2023

jcse

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The development of online markets in Indonesia that sell imported goods at low prices has caused many MSMEs to go collapse. To accelerate the Sustainable Development Goals, especially achieving the goal of "a country with no poverty, no hunger, creating decent jobs and economic growth as well as a healthy and prosperous country," MSMEs need to be protected from these problems. This study aims to analyze the prospects for the development of online shopping and its impact on MSMEs and propose improvements to marketplace governance. Method research includes interviews, secondary data studies, literature reviews, and meta-analyses. Research results show that online shopping is a need for future society; the marketplace is increasing in terms of numbers, consumers, and transaction value. The number of MSMEs experiencing collapse has increased due to the inability to compete with marketplace players. It is necessary to improve marketplace governance through regulations to protect MSMEs. Current laws only protect consumers, not yet protect MSMEs. Through marketplace governance, it can empower MSMEs to overcome and prevent poverty and hunger, create decent jobs and economic growth, have a healthy and prosperous life, and accelerate the achievement of the SDGs.

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Section: Resistancementioning

confidence: 99%

Marketplace governance in the context of empowering MSMEs inside the realm of online shopping

Haryati,

Amirul Mustofa,

Syahadiyanti

et al. 2023

jcse

View full text Add to dashboard Cite

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“…Digital technology can be a game changer for female entrepreneurs, especially in rural areas, and mobile technology can be utilized to bridge the gap between stakeholders within the business ecosystem (Bhatt, 2023). As technology adoption grows and communities shift towards electronic financial systems, the integration of financial technology can improve the competence of small and medium enterprises (Utami et al, 2023). Women use digital platforms such as websites, Facebook, and Instagram for marketing strategies, but most transactions take place through WhatsApp because this application is more user-friendly for customers (Rosepti & Niasari, 2022).…”

Section: Introductionmentioning

confidence: 99%

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Priambodo,

Sulaeman,

Permana

et al. 2024

WidyaCipta

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The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.

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Analysis of the Benefit Value of PT.KPC's CSR Activities in the UKM Tangguh Program with Social Return on Investment Approach

Yazid Bustomi,

Enggal Nugroho,

Raharjo

et al. 2024

International Journal of Innovative Science and Research Techno

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UKM Tangguh is a collaborative entrepreneurship education program. The program consists of required entrepreneurship material and is adapted to current developments for entrepreneurs in various business fields as participants. Economically, the UKM Tangguh program has contributed to the number of MSMEs upgrading, as seen from changes in the composition of the business scale. Socially, the UKM Tangguh program has helped change the mindset of participants from being a trader to being business person. The objectives of this research are (1) to determine the impact of the program through the social return on investment (SROI) approach and (2) to analyze the level of community satisfaction with the program. The data analysis method uses a comparison of SROI values and the community satisfaction index. Respondents in this study were all participants who were members of the UKM Tangguh program and were willing to take part in each activity session provided. The research results show that the SROI value of the UKM Tangguh program is 21.49, which means that every rupiah of investment given by the company to this program can provide added value, reaching 21.49 times. The assessment of the UKM Tangguh program from the beneficiaries received a very good rating with a score of 3.28 on a scale of 4, if converted to a scale of 100 with a score of 82.04 in the very satisfied category. The high level of beneficiary satisfaction shows the success of implementing the program.

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Pengaruh Pemanfaatan Aplikasi Digital Terhadap Pemberdayaan Umkm Di Kabupaten Kutai Timur

Cited by 3 publications

References 0 publications

Marketplace governance in the context of empowering MSMEs inside the realm of online shopping

Marketplace governance in the context of empowering MSMEs inside the realm of online shopping

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Analysis of the Benefit Value of PT.KPC's CSR Activities in the UKM Tangguh Program with Social Return on Investment Approach

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