Abstract:Tujuan dari penelitian ini adalah untuk menganalisis pengaruh firm generated content terhadap minat beli tamu, pengaruh electronic word of mouth terhadap minat beli tamu, serta pengaruh firm generated content dan electronic word of mouth secara simultan terhadap minat beli tamu di Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Teknik pengumpulan data dalam penelitian ini adalah melalui kuesioner yang disebarkan kepada pengikut di media sosial instagram Sthala Ubud Bali, dengan hasil 10… Show more
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