Pengaruh Pemerekan Kota “Enjoy Jakarta” Terhadap Citra Kota

Widhianto, Chandra Wibowo; Yulita, Henilia

doi:10.30813/jbam.v9i2.861

JBAM

2017

DOI: 10.30813/jbam.v9i2.861

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Pengaruh Pemerekan Kota “Enjoy Jakarta” Terhadap Citra Kota

Chandra Wibowo Widhianto¹,

Henilia Yulita²

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2024

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The Digital Media Communication in Strengthening the Semarang City Branding Post COVID-19 Pandemic

Winarko,

Permadi

2024

Strengthening Sustainable Digitalization of Asian Economy and Society

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Semarang City's Mayor spearheads the “Semarang Simpul Ekonomi Jawa” branding initiative, aligning with Indonesia's 2045 Golden Year vision to strengthen governance and economic equity. Employing contemporary digital media, the strategy aims to boost the city's image, attract visitors, and enhance socioeconomic well-being. Through content analysis of social media accounts managed by the Cultural and Tourism Office across platforms like Instagram, Facebook, Twitter, and YouTube, the study emphasizes Instagram's pivotal role. Targeting younger demographics aligns with collaborative efforts to attract residents, visitors, and influencers. Anholt's City Branding Index framework, emphasizing “People” and “Pulse,” continues to guide strategies. Findings reveal social media's positive influence, fostering trust, transparency, and participation, ultimately amplifying interest in Semarang's destinations. This research significantly contributes to understanding the impact of digital media promoting qualities such as trustworthiness, transparency, and participation.

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The Digital Media Communication in Strengthening the Semarang City Branding Post COVID-19 Pandemic

Winarko,

Permadi

2024

Strengthening Sustainable Digitalization of Asian Economy and Society

View full text Add to dashboard Cite

show abstract

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Pengaruh Pemerekan Kota “Enjoy Jakarta” Terhadap Citra Kota

Cited by 1 publication

References 4 publications

The Digital Media Communication in Strengthening the Semarang City Branding Post COVID-19 Pandemic

The Digital Media Communication in Strengthening the Semarang City Branding Post COVID-19 Pandemic

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