Pengaruh Pengetahuan Kewirausahaan, Orientasi Kewirausahaan, dan Inovasi terhadap Keberhasilan UKM Alumni dan Mahasiswa Universitas Tarumanagara

Abstract

Penelitian ini mempunyai tujuan untuk mengetahui pengaruh pengetahuan kewirausahaan, orientasi kewirausahaan, dan inovasi terhadap keberhasilan usaha. Sampel yang dipakai dalam penelitian ini adalah alumni dan mahasiswa Universitas Tarumanagara yang memiliki UKM. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik pemilihan sampel dengan purposive sampling. Sebanyak 100 responden terkumpul melalui kusioner yang dibagikan. Penelitian ini menggunakan metode structural equation modelling (SEM) untuk menganalisis data dan aplikasi SmartPLS versi 3.3.3 untuk mengolah data. Hasil yang didapatkan dalam penelitian ini adalah pengetahuan kewirausahaan, orientasi kewirausahaan, dan inovasi memiliki pengaruh positif yang signifikan terhadap keberhasilan usaha. The purpose of this study is to determine the effect of entrepreneurial knowledge, entrepreneurial orientation, and innovation on business success. The sample used in this study were alumni and students of Tarumanagara University who have SMEs. The sampling technique used in this study is non-probability sampling and purposive sampling. A total of 100 respondents were collected through the questionnaire that was distributed. This study uses the structural equation modeling (SEM) method to analyze the data and the SmartPLS version 3.3.3 application to process the data. The results obtained in this study are entrepreneurial knowledge, entrepreneurial orientation, and innovation have a significant positive effect on business success.

Pengaruh Orientasi Kewirausahaan Dan Strategi Saluran Distribusi Terhadap Keberhasilan Kewirausahaan Dengan Keunggulan Bersaing Sebagai Mediasi Pada Sentra Kopi Muria Kudus

“…Sumber : (Suryani & Mudiantono, 2019), (Merline & Widjaja, 2022), (Rahmadi,2020), (Kurniawan et al, 2019)…”

The Effect of Entrepreneurial Knowledge on Business Success in Micro, Small, and Medium Enterprises (MSMEs)

“…The MSME strategy has significant implications for an MSME's structure, activity, investment, market relations, and performance. An understanding of the business being run is an important thing that must be owned by all MSME actors [8]. MSMEs need to know about running a business to increase quality and achieve business success [17].…”

“…MSMEs are widely acknowledged as the primary drivers of economic development. Therefore, Indonesians must acquire entrepreneurial knowledge at a young age [8]. MSMEs totaled 65.47 million units in 2019, according to research by the Ministry of Cooperatives and MSMEs, which was taken from the website dataindonesia.id.…”

Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus

“…(Pratama, 2022) researchers suggests that there is a negative and insignificant influence of distribution channel strategies on competitive advantage. Researchers (Merline & Widjaja, 2022) obtained results that entrepreneurial orientation has a significant positive influence on business success. Researchers Rohmah and Ciptono (2022) suggest that entrepreneurial orientation has a negative and insignificant influence on entrepreneurial success.…”