Pengaruh Persepsi Harga, Promosi Dan Kepercayaan Terhadap Minat Beli Secara Online Saat Pandemi Covid19 Pada Masyarakat Millenia Di Kota Pematangsiantar

Martina, Sri; Sriwiyanti, Eva

doi:10.36985/accusi.v2i2.381

Cited by 6 publications

(7 citation statements)

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“…Setiadi (2011) research show that purchase intention is derived from consumers' trust in specific brands and their assessment of the brand's value, which creates an impetus to purchase. The higher the consumer's confidence, the higher the consumer's purchase intention (Kusumawati & Saifudin, 2020). This is supported by several other studies by Wang et al (2016)…”

Section: Hypothesis Development 221 Positive Effect Of Trust On Purch...supporting

confidence: 76%

“…Trust from customers is necessary for any business to run smoothly (Permana, 2020). The higher consumer trust, the higher consumer purchase intention (Kusumawati & Saifudin, 2020). Similar to previous research conducted by Budi et al (2023), trust is one of the obstacles in conducting online transactions in Indonesia; this is due to the difficulty of forming consumer trust In the site to generate purchase intentions.…”

Section: The Effect Of Trust On Purchase Intentionsupporting

confidence: 57%

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Trust and electronic word of mouth on purchase intention: Rating as mediator

Kojongian,

Ariadi

2024

J. Fokus Manaj. Bisnis.

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In an increasingly digital era, trust factors, electronic word of mouth, and ratings have an important role in influencing consumer purchase intention. This study examines the effect of trust and electronic word of mouth, with ratings acting as a mediator, on the purchasing intentions of health products. The research centers on Shopee users residing in Salatiga City during COVID-19. The study sample consisted of 103 inhabitants of Salatiga City who used the Shopee marketplace. The analysis was performed using the partial least-squares structural equation method. The results suggest that trust does not significantly impact purchase intent, but the trust variable has a positive and significant impact on ratings. Moreover, purchase intent was positively and significantly affected by the rating variable. Purchase intention and evaluations are positively and significantly affected by electronic word of mouth elements. It is clear that using ratings as mediators to link trust andpurchase intention has a significant impact. In contrast, the link between electronic word of mouth and purchase intention, where rating serves as a mediator, does not indicate any significant impact.

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Section: Hypothesis Development 221 Positive Effect Of Trust On Purch...supporting

confidence: 76%

Section: The Effect Of Trust On Purchase Intentionsupporting

confidence: 57%

Trust and electronic word of mouth on purchase intention: Rating as mediator

Kojongian,

Ariadi

2024

J. Fokus Manaj. Bisnis.

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“…Based on the respondent's characteristics, respondents with student work that Tokopedia always provides notifications for payments that have been received make consumers feel accurate information so that it can instill a sense of trust. This is reinforced by previous research by Tilaar et al, (2018), Rosdiana & Haris, (2018) and (Syarifudin, 2020) which stated that Consumer Confidence has a positive influence on Buying Interest.…”

Section: Discussionsupporting

confidence: 54%

The Influence of E-Service Quality and Brand Ambassadors in Forming Consumer Confidence that has an Impact on Consumer Buying Interest in the Tokopedia Application

Syilvianita

2023

FJSR

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This study aims to examine the direct influence of the influence of e-service quality and brand ambassadors in shaping consumer trust which has an impact on consumer buying interest in the Tokopedia application. The sampling technique used was purposive sampling method. The analytical method used in this study is the Structural Equation Model- Partial Least Square (SEM-PLS) on SmartPLS 3.0 software to test the strength of direct and indirect relationships between variables. The results of this study indicate that there is a significant direct effect between E-Service Quality and Consumer Trust. There is a significant direct influence between Brand Ambassador and Consumer Trust. There is a significant direct effect between E-Service Quality and Purchase Interest. There is an insignificant direct influence between Brand Ambassador and Buying Interest. There is a significant direct effect between Consumer Confidence and Purchase Intention. In this study, the influence of e-service quality and brand ambassadors in shaping consumer trust that has an impact on consumer buying interest in the Tokopedia application has a direct and indirect influence. In this study, there is a mediating role, namely consumer trust. The independent variables are E-Service Quality and Brand Ambassador. While the intervening variable in this study is Consumer Trust and the dependent variable in this study is Purchase Interest

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“…Menurut penelitian oleh Nugroho Hardiyanto, Arie Indra G. A.t., Factor-faktor yang mempengaruhi perilaku belanja online konsumen terdapat pada dirinya sendiri yang memiliki kepercayaan untuk bertransaksi dengan produsen yang bersedia dan menjalankan kewajibannya, merasa nyaman dari layanan yang diberikan produsen, kemudahan dalam proses berbelanja, dan juga keamanan data pribadi serta pembayaran yang disimpan oleh penjual dengan baik. [1] Selain beberapa factor konsumen yang memilih untuk berbelanja online, adapula factor utama lain yang mempengaruhi masyarakat dalam berbelanja online menurut [2]yaitu harga. Harga menjadi pengaruh besar dalam pembelian online.…”

Section: Pendahuluanunclassified

Fenomena Belanja Online Pada Remaja Di Masa Pandemi Covid-19

Zuraidah

2023

JDSB

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Di masa pandemic covid-19 saat ini, mengharuskan segala sector untuk melakukan segala kegiatan dari rumah mulai dari sector ekonomi, social, Pendidikan, dan lain-lain. Apalagi pada saat pemerintah membuat kebijakan seperti pembatasan social berskala besar (PSBB) atau pemberlakuan pembatasan kegiatan masyarakat (PPKM) yang memiliki level yang berkelanjutan untuk memutus rantai penyebaran covid-19 pada saat sedang dipuncak kasus. Selain saat PSBB dan PPKM masyarakat boleh untuk melakukan kegiatan seperti biasa namun tetap menerapkan prosedur protocol Kesehatan seperti memakai masker, mencucui tangan, dan menjaga jarak dimana Masyarakat dapat melakukan kegiatan di tempat yang seharusnya. Pada masa PSBB dan PPKM level 1 hingga 4 seluruh sector perdagangan di mall ditutup, sedangkan diperdagangan luar hanya boleh buka sampai pukul delapan malam. Sehingga banyak pedagang baik yang berjualan makanan, baju, alat-alat yang diperlukan untuk sehari-hari memilih untuk membuka lapak pada situs online atau online shop. Sejalan dengan perkembangan tekonologi dan informasi saat ini yang semakin maju memberikan kemudahan bagi para pekerja khususnya bagi para pedagang untuk menjual secara online dan juga bagi masyarakat yang bisa merubah perilaku dalam beradaptasi dengan teknologi saat ini memudahkana untuk menjangkau situs-situs atau aplikasi online shop. Penelitian ini memiliki tujuan untuk mengidentifikasi fenomena belanja online pada remaja di masa pandemic. Metode penelitian ini menggunakan kajian atau studi literatur dari penelitian-penelitian terdahulu dan juga relevan dengan judul penelitian. Teori yang yang digunakan juga memiliki kesamaan pada tema penelitian, yaitu teori fenoemenologi oleh A. Schutz. Hasil dari penelitian ini ialah mayoritas masyarakat lebih memilih menggunakan online shop untuk berbelanja kebutuhan dan keinginan mereka. Adapun beberapa faktor yang mempengaruhi masyarakat dalam berbelanja online yaitu kenyamanan, kepercayaan, keamanan, harga yabg terjangkau, dan tidak memakan waktu panjaang.<div> </div><div> </div>

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Pengaruh Persepsi Harga, Promosi Dan Kepercayaan Terhadap Minat Beli Secara Online Saat Pandemi Covid19 Pada Masyarakat Millenia Di Kota Pematangsiantar

Cited by 6 publications

References 0 publications

Trust and electronic word of mouth on purchase intention: Rating as mediator

Trust and electronic word of mouth on purchase intention: Rating as mediator

The Influence of E-Service Quality and Brand Ambassadors in Forming Consumer Confidence that has an Impact on Consumer Buying Interest in the Tokopedia Application

Fenomena Belanja Online Pada Remaja Di Masa Pandemi Covid-19

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