2019
DOI: 10.32493/frkm.v1i4.2563
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PENGARUH PERUBAHAN LOGO (REBRANDING) TERHADAP CITRA PERUSAHAAN PADA PT BANK BRI TBk

Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh perubahan logo (rebranding) terhadap citra perusahaan yang dilakukan oleh PT Bank BRI Tbk. Hipotesis dalam penelitian ini adalah Perubahan logo PT Bank BRI Tbk berpengaruh terhadap citra perusahaan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 100 responden nasabah Bank BRI . Alat analisis yang digunakan yaitu regresi sederhana. Hasil analisis data diperoleh pengaruh perub… Show more

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“…A logo is memorable and gives an impression of a persona. It is a symbol of recognition, pride, inspiration, and success [25]. We chose the Javanese monkey Lutung Jawa (Trachypithecusauratus mauritius), as it is endemic to the reserve (Fig.…”
Section: The Rawa Danau Nature Reserve Websitementioning
confidence: 99%
“…A logo is memorable and gives an impression of a persona. It is a symbol of recognition, pride, inspiration, and success [25]. We chose the Javanese monkey Lutung Jawa (Trachypithecusauratus mauritius), as it is endemic to the reserve (Fig.…”
Section: The Rawa Danau Nature Reserve Websitementioning
confidence: 99%