Penelitian ini bertujuan untuk mengetahui pengaruh perubahan logo (rebranding) terhadap citra perusahaan yang dilakukan oleh PT Bank BRI Tbk. Hipotesis dalam penelitian ini adalah Perubahan logo PT Bank BRI Tbk berpengaruh terhadap citra perusahaan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 100 responden nasabah Bank BRI . Alat analisis yang digunakan yaitu regresi sederhana. Hasil analisis data diperoleh pengaruh perubahan logo terhadap citra merek sebesar r² = 0,342. Hal ini berarti sumbangan variabel x (perubahan logo) berperan dalam mempengaruhi setiap penambahan variabel y (citra perusahaan) sebesar 34,2%. Hal ini menunjukkan bahwa perubahan logo PT Bank Rakyat Indonesia (BRI) memberi pengaruh 34,2% terhadap citra perusahaan. Pengujian Hipotesis menunjukan bahwa thitung  lebih besar dari ttabel yaitu  7,136>1.984  artinya perubahan logo (rebranding) berpengaruh secara signifikan terhadap citra perusahaan pada PT Bank Rakyat Indonesia (BRI) Tbk.

This study aims to compile the variables for the development of the shrimp export competitiveness index. The existence of a shrimp export competitiveness index is very important to measure the ability of shrimp products to compete in the international market. The shrimp export competitiveness index can be used by policy makers to identify Indonesia's challenges and strengths in designing Indonesia's shrimp export strategy. The high demand for shrimp from developed countries, coupled with the level of consumption that continues to increase, is an opportunity for Indonesia to increase the competitiveness of its shrimp products exports. The method used in this research is a qualitative method with literature review. The results of this study are the variables that build the shrimp export competitiveness index which are formed from 6 dimensions, namely Geographical Advantage, Human Resources Advantage, Business Environment Advantage, Sectoral Advantage, Market Advantage, and Political Economy Advantage.

The termination of the employment relationship between the farmers and the company has changed the shrimp farming pattern in Bratasena Adiwarna. Prior to termination of employment, Bratasena was the largest shrimp exporter in Indonesia. This study aims to analyze the competitiveness of Bratasena shrimp exports, after the termination of employment between farmers and companies. In addition, this research also aims to see the contribution of Bratasena shrimp exports in an effort to support the increase in shrimp exports in Lampung Province following the target of Lampung as the National Shrimp Granary. Data obtained by reviewing several primary and secondary documents and in-depth interviews with several sources, namely farmers, the head of the export division of PT. Central Pertiwi Bahari, as well as the Head of the Office of Marine Affairs and Fisheries in Lampung Province. This study uses a quantitative approach with the calculation of RCA (Revealed Comparative Advantage) to find the value of Bratasena shrimp export competitiveness and market share analysis to see the contribution of Bratasena shrimp exports to the increase in fisheries exports in Lampung Province. The results of this study indicate that the export competitiveness value is quite strong for Bratasena shrimp exports and the contribution of Bratasena shrimp exports to fisheries exports in Lampung Province is also quite large. However, after termination of employment between farmers and companies, the value of export competitiveness and contribution of Bratasena shrimp has decreased. Keywords: competitiveness, export, shrimp

The purpose of this study was to determine the effect of customer based brand equity on loyalty and the effect of customer satisfaction on loyalty case studies at Richesee Factory Indonesia. This research uses quantitative methods and is analyzed using validity and reliability tests, factor analysis, and multiple regression analysis. hypothesis testing using SPSS. The unit of analysis in this study was 100 customers from Richesee Factory. The results showed that the influence of customer based brand equity, satisfaction (x1, x2) in influencing each additional variable y loyalty was 56.9% and the remaining 43.1% was influenced by other factors. The influence of customer based brand equity and satisfaction contributed 56.9 to loyalty to Richesee Factory. The first hypothesis (H1) is accepted, which means that customer-based brand equity has a significant effect on loyalty to Richesee Factory. The second hypothesis is accepted, which means that there is a significant effect of customer satisfaction on loyalty to Richesee Factory. So it can be concluded that customer based brand equity and satisfaction have a positive and significant influence on study loyalty at the Richesee Factory. Abstrak Tujuan Penelitian adalah untuk mengetahui pengaruh customer based brand equity (ekuitas merek berbasis pelanggan) kepada loyalitas dan pengaruh kepuasan konsumen terhadap loyalitas studi kasus pada Richesee Factory Indonesia Penelitian ini menggunakan metode kuantitatif selanjutnya dianalisis menggunakan uji validitas dan reliabilitas, analisis faktor, dan analisis regresi berganda, uji hipotesis dengan menggunakan SPSS. Unit analisis pada penelitian ini adalah 100 pelanggan dari Richesee Factory. Hasil Penelitian menunjukkan bahwa pengaruh customer based brand equity, kepuasan (x1, x2) dalam mempengaruhi setiap penambahan variabel y loyalitas adalah 56,9% dan sisanya 43,1% dipengaruhi oleh faktor lain. Pengaruh customer based brand equity (ekuitas merek bebasis pelanggan) dan kepuasan memberikan kontribusi 56,9 terhadap loyalitas pada richesee factory. Hipotesis pertama(H1) penelitian diterima yang artinya ada pengaruh secara signifikan customer based brand equity (ekuitas merek berbasis pelanggan) terhadap loyalitas pada richesee factory, Hipotesis kedua penelitian diterima yang artinya ada pengaruh kepuasan konsumen secara signifikan terhadap loyalitas pada Richesee Factory. Sehingga dapat disimpulkan customer based brand equity dan kepuasan mempunyai pengaruh yang positif dan signifikan terhadap loyalitas studi pada Richesee Factory. Kata Kunci : Ekuitas Merek Berbasis Pelanggan, Kepuasan, Loyalitas