Purpose: The purpose of this study was to determine purchasing decisions on the GoFood application as measured by two aspects, namely product photos and customer ratings. This research can help food and beverage sellers, especially restaurants, as GoFood partners, display attractive product photos to influence consumers' purchasing decisions. Research methodology: This research is quantitative research with a survey method through an online questionnaire. The sampling technique used was purposive sampling, where the respondents were consumers who had bought food and beverages on the GoFood application, as many as 101 respondents. The analysis technique in this study is an analysis of the characteristics of the respondents; validity and reliability test; classical assumption test; correlation coefficient test (r); coefficient of determination test (R2); F test; and t test. Results: The results of the study simultaneously show that the product photo (X1) and customer rating (X2) variables simultaneously affect purchasing decisions through the GoFood application. The product photo (X1) and customer rating (X2) variables on purchasing decisions indicate that the better the product photos displayed, the greater the purchasing decisions made by consumers on the GoFood application. Limitations: Researchers only focus on the GoFood application, while there are still many other food and beverage service provider applications and the number of respondents is still very low to describe the actual situation. Contribution: enriching knowledge in the field of digital marketing, specifically about the effect of product photos and customer ratings on purchasing decisions. Keywords: 1. Product Photos 2. Customer Ratings 3. Purchase Decisions

Purpose: The purpose of this activity is to increase the literacy of MSME actors in Bandar Lampung about Sharia financial. Method: The methodology in this activity is lecture and discussion. The Unila FEB team made a presentation on syaria finance contracts and a discussion session was held at the end of the session. Results: There is an increase in participants' knowledge from 40 to 75. This indicates an increase in sharia financial literacy for participants. Conclusions: This service activity has been carried out with a total of 20 participants. The results of this socialization are expected to provide additional knowledge and experience for MSME actors which can be seen from the results of the pre-test and post-test. During the activity, the participants looked enthusiastic and enthusiastic in asking questions. Limitations: this activity only discuss about contracts (akad) that implemented in financial. Contribution: Increasing Sharia financial literacy for MSME actors in Bandar Lampung.

The purpose of this study was to determine the effect of customer based brand equity on loyalty and the effect of customer satisfaction on loyalty case studies at Richesee Factory Indonesia. This research uses quantitative methods and is analyzed using validity and reliability tests, factor analysis, and multiple regression analysis. hypothesis testing using SPSS. The unit of analysis in this study was 100 customers from Richesee Factory. The results showed that the influence of customer based brand equity, satisfaction (x1, x2) in influencing each additional variable y loyalty was 56.9% and the remaining 43.1% was influenced by other factors. The influence of customer based brand equity and satisfaction contributed 56.9 to loyalty to Richesee Factory. The first hypothesis (H1) is accepted, which means that customer-based brand equity has a significant effect on loyalty to Richesee Factory. The second hypothesis is accepted, which means that there is a significant effect of customer satisfaction on loyalty to Richesee Factory. So it can be concluded that customer based brand equity and satisfaction have a positive and significant influence on study loyalty at the Richesee Factory. Abstrak Tujuan Penelitian adalah untuk mengetahui pengaruh customer based brand equity (ekuitas merek berbasis pelanggan) kepada loyalitas dan pengaruh kepuasan konsumen terhadap loyalitas studi kasus pada Richesee Factory Indonesia Penelitian ini menggunakan metode kuantitatif selanjutnya dianalisis menggunakan uji validitas dan reliabilitas, analisis faktor, dan analisis regresi berganda, uji hipotesis dengan menggunakan SPSS. Unit analisis pada penelitian ini adalah 100 pelanggan dari Richesee Factory. Hasil Penelitian menunjukkan bahwa pengaruh customer based brand equity, kepuasan (x1, x2) dalam mempengaruhi setiap penambahan variabel y loyalitas adalah 56,9% dan sisanya 43,1% dipengaruhi oleh faktor lain. Pengaruh customer based brand equity (ekuitas merek bebasis pelanggan) dan kepuasan memberikan kontribusi 56,9 terhadap loyalitas pada richesee factory. Hipotesis pertama(H1) penelitian diterima yang artinya ada pengaruh secara signifikan customer based brand equity (ekuitas merek berbasis pelanggan) terhadap loyalitas pada richesee factory, Hipotesis kedua penelitian diterima yang artinya ada pengaruh kepuasan konsumen secara signifikan terhadap loyalitas pada Richesee Factory. Sehingga dapat disimpulkan customer based brand equity dan kepuasan mempunyai pengaruh yang positif dan signifikan terhadap loyalitas studi pada Richesee Factory. Kata Kunci : Ekuitas Merek Berbasis Pelanggan, Kepuasan, Loyalitas

Currently, Fintech does not only enter Banking Financial Institutions, but also Non-Bank Financial Institutions. This can be seen in Financial Technology products circulating on social media, namely online loans and online investments. This condition actually provides convenience to the community, but there is also a negative impact, namely people who are trapped in online loans and online investments. There are many findings of online loan products and illegal online investments, this creates unrest in the community. Therefore, there is a need for education regarding illegal online loans and illegal online investments in collaboration with the Financial Services Authority (OJK) so that the public, especially mothers, are more careful in choosing to use online loan services and online investment. The method we use in this PkM activity is to provide education to participants regarding illegal online loan products and illegal online investments based on the assessment of the Financial Services Authority (OJK). The purpose of this PkM activity is to provide education regarding illegal online loan products and illegal online investments based on the assessment of the Financial Services Authority (OJK) so that they are more careful in choosing online loan services and online investments. The object of this PkM activity is the Women Farmers Group "Melati Jaya" Sukamenanti Baru Village, Kedaton District, Bandar Lampung City.

Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek terhadap loyalitas konsumen fashion merek executive di Bandar Lampung. Penelitian ini dilakukan pada konsumen fashion merek executive di Bnadar Lampung, dengan menggunakan metode deskriptif verifikatif dengan pendekatan ex post facto dan survey. Artinya, pendekatan dilakukan dengan mengumpulkan data penelitian dengan cara mengambil data secara lansgung di tempat penelitian yang menggambarkan kondisi lapangan sebelum dilaksanakannya penelitian lebih lanjut.Penelitian memperoleh hasil bahwa ekuitas merek berpengaruh positif dab signifikan terhadap loyaliatas konsumen fashion merek executive di Bandar Lampung. Hasil ini ditunjukkan oleh hasil uji t pada tingkat kepercayaan α = 0.05 derajat bebas 98 dimana t hitung = 10,3222   t tabel yaitu 1.9845 atau dengan nilai probilitas 0,000   0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu ekuitas merek berpengaruh positif dan signifikan terhadap loyalitas konsumen fashion merek executive di Bandar Lampung dapat diterima.