This study aims to examine the effect of comprehensive profit, components of cash flow, and ROA on share prices in financial sector companies listed on the IDX in 2017-2021. The population and sample were firms in the financial industry, specifically the banking and insurance sub-sector, which were used as research samples. The independent variables and dependent variables are the variables employed in this study. The documentation methodology was employed in this study as a data collection method. The panel data regression analysis model is the method of data analysis employed. The researchers utilized the Eviews 8 application to analyze the data. The findings indicated that comprehensive income and ROA had a favorable impact on stock prices in financial sector companies in the banking and insurance sub-sector that were listed on the IDX in 2017-2021, but that the cash flow component, specifically operating cash flow, investment cash flow, and financing cash flow, had no such impact.