Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Menabung Di Bank Syariah Indonesia (BSI) KC Palembang Demang

Bella, Sinta; Faizal, Moh.; Fadilla, Fadilla

doi:10.36908/jimpa.v3i1.157

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Adapun Penelitian dilakukan dengan menggunakan metode kuantitatif. Metode kuantitatif adalah metode yang menggunakan alat analisis kuantitatif, yang mana hasil analisisnya disajikan dalam bentuk angka, kemudian diinteprestasikn dan ditafsirkan dalam suatu uraian yang jelas (Bella, Faizal, and Fadilla 2023). Sumber data yang digunakan adalah data primer dan sekunder.…”

Section: Minat Menabungunclassified

Pengaruh Pengetahuan Produk, Tingkat Pemahaman Produk dan Kesadaran Religiusitas Terhadap Minat Menabung di BSI pada Generasi Z

Sari,

Husaen

2024

el-amwal

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The purpose of this study was to determine the effect of product knowledge, product understanding level and religiosity awareness on interest in saving at BSI. The sample in the study obtained 126 respondents, namely FEBI students who have saved at BSI at least three transactions or who have used BSI products / services. The research method used is quantitative method using the IBM SPSS Statistic 25 application: Validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, t test, F test and determination test (𝑅2). The results of the t test showed that the product knowledge variable had a negative and insignificant effect on saving interest, the product understanding level variable had a positive and significant effect on saving interest, and religiosity awareness had a positive and significant effect on saving interest. The results of the F test show that the variables of product knowledge, product understanding level and religiosity awareness together have a positive and significant effect on saving interest.

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Section: Minat Menabungunclassified

Pengaruh Pengetahuan Produk, Tingkat Pemahaman Produk dan Kesadaran Religiusitas Terhadap Minat Menabung di BSI pada Generasi Z

Sari,

Husaen

2024

el-amwal

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“…Dalam upaya menarik minat masyarakat untuk menabung di bank syariah, maka bank syariah juga harus melakukan promosi untuk memperkenalkan produk bank syariah kepada masyarakat. Karena promosi sangat penting untuk memberikan informasi yang tepat kepada masyarakat sehingga menumbuhkan minat untuk menabung di bank syariah (Bella et al, 2023). Selain itu penting bagi manajemen bank syariah untuk mengetahui faktor-faktor yang dapat mempengaruhi masyarakat terhadap keputusan menabung di bank syariah (Utamy & Widhiastuti, 2020) Tabel (Purnomo et al, 2021).…”

Section: Pendahuluanunclassified

Determinan Kurangnya Minat Menabung di Bank Syariah

Purwati

2023

JIEI

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This study aims to identify and analyze the factors that influence the lack of interest in saving at Islamic banks. This research is a type of qualitative research, by taking informants from the research area, namely Pemalang Regency. The data in this study are primary data and data collection techniques by conducting interviews, documentation and observation. The research was conducted by gathering information regarding the factors that influence the lack of interest in saving at Islamic banks. Triangulation techniques were also carried out to ensure data validity. The results of the study found the causes of the lack of public interest in saving in Islamic banks, namely consideration of the benefits obtained, salaries received through conventional banks, lack of marketing strategies carried out by Islamic banks, lack of understanding of Sharia, the influence of culture and habits, convenience, closure of one of the Islamic banks, dubious sharia compliance implemented by Islamic banks and lack of security. The results of this study are expected to contribute to Islamic banks in Indonesia in formulating their marketing strategies to attract public attention to saving at Islamic banks so as to increase the market share of Islamic banks in the future.

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Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Menabung Di Bank Syariah Indonesia (BSI) KC Palembang Demang

Cited by 2 publications

References 6 publications

Pengaruh Pengetahuan Produk, Tingkat Pemahaman Produk dan Kesadaran Religiusitas Terhadap Minat Menabung di BSI pada Generasi Z

Pengaruh Pengetahuan Produk, Tingkat Pemahaman Produk dan Kesadaran Religiusitas Terhadap Minat Menabung di BSI pada Generasi Z

Determinan Kurangnya Minat Menabung di Bank Syariah

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