2021
DOI: 10.23887/jjpe.v13i1.32129
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Pengaruh Promosi dan Service Quality Terhadap Kepuasan Pelanggan Pengguna Layanan Grab-Food pada Aplikasi Grab di Singaraja

Abstract: This study was aimed to examine the effect of simultaneous and partially promotion and service quality on customer satisfaction of Grab-food service users on the Grab application in Singaraja. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) promotion and service quality has a … Show more

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Cited by 3 publications
(3 citation statements)
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“…It is also supported by some of the previous researcher's results, among others. The results of this research are supported by previous research conducted (Asih et al, 2016). Furthermore, it is known that providing excellent service has a positive effect on customer satisfaction.…”
Section: Resultssupporting
confidence: 85%
“…It is also supported by some of the previous researcher's results, among others. The results of this research are supported by previous research conducted (Asih et al, 2016). Furthermore, it is known that providing excellent service has a positive effect on customer satisfaction.…”
Section: Resultssupporting
confidence: 85%
“…The results indicate that the quality of service and employee performance at the Regional Planning and Development Agency (Bappeda) of Southwest Aceh Regency still has room for improvement. [23]According to this research, it shows that service quality and promotion together or separately have a significant impact on customer satisfaction of Grab-food service users through the Grab application in Singaraja. Overall, the impact of promotion and service quality together on customer satisfaction reached 62.1%, while other variables influenced 37.9%.…”
Section: Introductionmentioning
confidence: 52%
“…excellent service at a bank, it will ensure the progress and smooth running of the bank. Excellent service or Excellent Service at the bank is very much needed [6,7]. Because the creation of a good bank can be seen from an excellent and satisfying service.…”
Section: Introductionmentioning
confidence: 99%