Pengaruh Religiusitas, Gaya Hidup, dan Harga terhadap Keputusan Pembelian Produk Busana Muslim di Marketplace

Abstract

This study aims to find out how much religiosity, lifestyle, and price influence on the decision to purchase Muslim fashion products on Marketplace. Research using quantitative method by disseminating questionnaires through google-form to Muslim respondents who have purchased Muslim fashion products on Marketplace (Shopee) and domiciled in Jakarta and Bogor. Sampling techniques using purposive sampling method which is part of non probability sampling technique. The number of samples as many as 100 respondents. The results of this study showed that the religious variables did not have a significant effect, but lifestyle variables and prices had a significant effect. Other findings showed that variable Y could be explained by 67.9% by variable X. The remaining 33.1% was explained by other variables beyond the researchers' discussion.This study aims to find out how much religiosity, lifestyle, and price influence on the decision to purchase Muslim fashion products on Marketplace. Research using quantitative method by disseminating questionnaires through google-form to Muslim respondents who have purchased Muslim fashion products on Marketplace (Shopee) and domiciled in Jakarta and Bogor. Sampling techniques using purposive sampling method which is part of non probability sampling technique. The number of samples as many as 100 respondents. The results of this study showed that the religious variables did not have a significant effect, but lifestyle variables and prices had a significant effect. Other findings showed that variable Y could be explained by 67.9% by variable X. The remaining 33.1% was explained by other variables beyond the researchers' discussion.

Pengaruh Teknologi Digital, Religiusitas, Dan Sosial Media Terhadap Keputusan Generasi Z Berinvestasi Di Saham Syariah

“…Sikap ini mencakup berbagai aspek, termasuk keyakinan, doa, ritual keagamaan, moralitas, dan perilaku sosial yang sesuai dengan ajaran agama yang dianut. Dengan demikian, religiusitas mencerminkan kedalaman penghayatan dan pengamalan agama dalam kehidupan individu (Meliani et al, 2021).…”

The Influence of Sharia Marketing and Religiosity on Transaction Decisions in Islamic Financial Institutions with Interest as a Mediation Variable

“…(Parastika et al, 2021) and not in line with research conducted by Meliani et al in their research, which shows that the results of this study show that religiosity variables do not have a significant effect on decisions, but lifestyle and price variables do. (Meliani et al, 2021).…”

Pengaruh Religiusitas, Dan Harga Terhadap Minat Beli Fashion Halal Dengan Sikap Sebagai Variabel Intervening Religiusitas (Studi Di Kota Kendari Provinsi Sulawesi Tenggara)

“…Hal ini disebabkan oleh nilai-nilai kepatuhan yang dimilki oleh konsumen Muslim terhadap ajaran agamanya sehingga mereka akan mempertimbangkan sisi halal dan haramnya fashion yang ditawarkan kepada mereka. Hal ini didukung oleh hasil penelitian yang telah dilakukan oleh Meliani et.al bahwa nilai religiusitas yang dimaknai sebagai nilai-nilai kepatuhan terhadap ajaran agama secara global memiliki hubungan dengan keputusan pembelian produk Islami (Meliani, Kosim, & Hakiem, 2021); (Nora & Miniarti, 2016). Nora ddan Minarti telah mengemukakan bahwa religiusitas yang dimiliki seseorang akan mendorong mereka untuk melibatkan kekautan supranatural yang mereka miliki dalam setiap aktifitasnya (Nora & Minarti, 2016).…”

“…Nasution menjelaskan bahwa religiusitas merupakan nilai-nilai religi yang terdapat dalam diri seseorang serta memiliki pengaruhi positif terhadap keputusan pembelian (Nasution, 2022). Religiusitas juga dapat dimaknai sebagai nilai-nilai kepatuhan terhadap ajaran agama secara global serta memiliki hubungan dengan keputusan pembelian produk islami (Meliani, Kosim, & Hakiem, 2021).…”