Pengaruh Saluran Distribusi, Biaya Pemasaran Dan Volume Penjualan Terhadap Pendapatan Petani Kentang Di Kabupaten Gowa Sulawesi Selatan

Abstract

Penelitian ini bertujuan untuk mengetahui berapa besar pengaruh variable saluran distribusi (X1), biaya pemasaran (X2) dan volume penjulan (X3) terhadap pendapatan petani kentan (Y). Dan tujuan berikutnya adalah untuk mengetahui saluran distribusi pemasaran yang paling efisien dari petani hingga ke konsumen akhir. Metode penelitian yang digunakan adalah metode survey dengan menggunakan 143 responden petani kentan yang ada dilokasi peneklitian. Hasil penelitian menunjukkan bahwa variable biaya pemasaran (X2) kurang berpengaruh terhadap tingkat pendapatan petani kentan sedangkan hipotesi yang dikemukakan berpengaruh. Adanya temuan yang berbeda dengan hasil uji statika (uji t), dimana biaya pemasaran kurang berpengaruh dibanding variable X1 dan X3, karena pedagang perantara langsung ke lokasi petani sehingga kurang mengeluarkan biaya pemasaran dan secara lagsung mempengaruhi tingkat pedapatan petani. Saluran distribusi yang paling efisien berdasarkan uji formulasi efsiensi pemasaran adalah pada saluran pemasaran yang IV ( dari produsen- pedagang perantara- konsumen = 21,39 ) .Teknik pengambilan sampel menggunakan teknik simple jenuh. Hasil penelitian menunjukan bahwa saluran pemasaran merupakan variable dominan yang mempengaruhi tingkat pedapatan petani kentan di Kecamatan Tombolo Pao sebesar 0,586 dan disusul pada variable volume penjualan sebesar 0,249. This study aims to determine how much the influence of the distribution channel variable (X1), marketing costs (X2) and sales volume (X3) on the income of potato farmers (Y). The next goal is to find out the most efficient marketing distribution channel from farmers to the consumers. The research method used was a survey method using 143 respondents of potato farmers who were in the research location. The results show that the marketing cost variable (X2) has less effect on the income level of potato farmers, while the hypothesis stated it has an effect. There are findings that are different from the results of the statistical test (t test), where marketing costs are less influential than variables X1 and X3, because the intermediary traders go directly to the location of the farmers so that they spend less marketing costs and directly affect the level of farmers’ income. The most efficient distribution channel based on the marketing efficiency formulation test is the IV marketing channel (from producer-trader to intermediary-consumer = 21.39). The sampling technique uses saturated simple technique. The results showed that the marketing channel is the dominant variable that affects the income level of potato farmers in the District of Tapio Pao by 0.586 and followed by the variable sales volume of 0.249.

Culinary MSME Business Development Model Post the COVID-19 Pandemic

“…Distance poses a significant challenge for culinary MSMEs in Jakarta when it comes to Previous research has shown that distribution channels positively impact on business development and income. This is supported by studies conducted by Hasanuddin et al (2020), Anggraini (2018), and Kharisma et al (2020). Based on this description, a sixth hypothesis is described.…”

“…Distribution obstacles can profoundly affect the entire business system (Kho, 2019). Previous research has shown that distribution channels have a positive impact on business income, as evidenced by studies conducted by Hasanuddin et al (2020), Anggraini (2018), Greene & Welch (2018), Lee & Lin (2018), Guellec & Paunov (2017), Kharisma et al (2020), Xing et al (2020), and Siregar et al (2020. Given the information provided, the following initial hypothesis is formulated: Hypothesis 1: Distribution channels have a beneficial impact on the income of MSMEs.…”

“…Findings from earlier studies on the impact of digital distribution and marketing channels on business revenue and the growth of MSMEs remain inconclusive. The beneficial impact of food distribution channels on business revenue is supported by the research studies conducted by Hasanuddin et al (2020), Anggraini (2018), Greene & Welch (2018), Lee & Lin (2018), Guellec & Paunov (2017), Kharisma et al (2020), Xing et al (2020), and Siregar et al (2020. However, there are contrasting outcomes when regarding food distribution.…”

“…The impact of distribution channels on business income has been examined in earlier studies conducted by Hasanuddin et al (2020), Anggraini (2018), Lin (2018), andKharisma et al (2020). Previous research has shown that digital marketing has a significant positive impact on business development and income.…”

Analisis pemasaran kerupuk rengkan di Desa Gampong Raya Dagang Kecamatan Peusangan Kabupaten Bireuen

“…Biaya pemasaran adalah biaya yang dikeluarkan untuk memasarkan atau mendistribusikan produk dari produsen ke konsumen akhir (Hasanuddin, 2020). Besarnya biaya pemasaran berbeda antar lembaga pemasaran.…”