2023
DOI: 10.36085/jems.v4i1.4462
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Pengaruh Sosial Media, Trend, Kualitas Produk Terhadap Minat Beli Pakaian Second Branded Di Toko Aem Second Store Hibrida Raya Kota Brngkulu

Abstract: This study plans to decide the impact of web-based entertainment, patterns, item quality on interest in purchasing second marked garments at the Aem Second Store Hybrid Raya Store, Bengkulu City. The populace utilized in this study were shoppers of the Aem Second Store Hybrid Raya Store, Bengkulu City. the quantity of tests utilized upwards of 100 respondents. The information that has been gathered is handled utilizing Classical Assumption Test Techniques, Multiple Linear Regression Analysis Techniques, Coeffi… Show more

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“…Dalam penelitian sebelumnya yang dilakukan oleh Oktoza & Arianto (2023) menegaskan bahwa niat membeli konsumen berkorelasi positif dan statistik dengan penggunaan media sosial. Menurut penelitian sebelumnya yang dilakukan oleh Kussudyarsana & Rejeki (2020) yang menekankan dampak media sosial terhadap perilaku pembelian konsumen.…”
Section: Pendahuluanunclassified
“…Dalam penelitian sebelumnya yang dilakukan oleh Oktoza & Arianto (2023) menegaskan bahwa niat membeli konsumen berkorelasi positif dan statistik dengan penggunaan media sosial. Menurut penelitian sebelumnya yang dilakukan oleh Kussudyarsana & Rejeki (2020) yang menekankan dampak media sosial terhadap perilaku pembelian konsumen.…”
Section: Pendahuluanunclassified