Pengaruh Trend Hijab Terhadap Minat Beli Kaum Wanita Muslimah

Sojali, Rudi; Iffani, Riza Rizki; Tulus, Luvita; Noviyanti, Dewi; Ermawanti, Adelia; Sitepu, Rismawati Br

doi:10.29062/mahardika.v19i3.285

Cited by 5 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Sejalan dengan penelitian yang dilakukan oleh (Sojali et al, 2021) yang menyatakan bahwa Trend berpengaruh positif dan signifikan terhadap minat beli konsumen dan penelitian yang dilakukan oleh (Guslan & April Yani, 2021), menyatakan bahwa trend sangat mempengaruhi minat beli konsumen. Dengan adanya trend maka konsumen merasa produk yang dijual sangat mengikuti zaman yang berganti.…”

Section: Pengaruh Trend Terhadap Minat Beliunclassified

Pengaruh Sosial Media, Trend, Kualitas Produk Terhadap Minat Beli Pakaian Second Branded Di Toko Aem Second Store Hibrida Raya Kota Brngkulu

Oktoza

Arianto²

2023

JEMS

View full text Add to dashboard Cite

This study plans to decide the impact of web-based entertainment, patterns, item quality on interest in purchasing second marked garments at the Aem Second Store Hybrid Raya Store, Bengkulu City. The populace utilized in this study were shoppers of the Aem Second Store Hybrid Raya Store, Bengkulu City. the quantity of tests utilized upwards of 100 respondents. The information that has been gathered is handled utilizing Classical Assumption Test Techniques, Multiple Linear Regression Analysis Techniques, Coefficient of Determination (R2), and Partial Tests (t-test), Simultaneous Test (F-test). The consequences of this study demonstrate that to some extent the Social Media variable essentially affects the purchasing interest variable, the pattern fundamentally affects the purchasing interest variable and item quality altogether affects the purchasing interest variable. While the Social Media f Test, Trend, Product Quality impact Interest in Buying Second Branded Clothing at the Aem Second Store Hybrid Raya Store, Bengkulu City. As well as having a relapse condition together, the factors of Social Media, Trend, Product Quality add to impacting the Interest in Buying Second Branded Clothing at the Aem Second Store Hybrid Raya Store, Bengkulu City. Keywords: Social Media, Trend, Product Quality and Buying Interest

show abstract

Section: Pengaruh Trend Terhadap Minat Beliunclassified

Pengaruh Sosial Media, Trend, Kualitas Produk Terhadap Minat Beli Pakaian Second Branded Di Toko Aem Second Store Hibrida Raya Kota Brngkulu

Oktoza

Arianto²

2023

JEMS

View full text Add to dashboard Cite

show abstract

“…Brand Trust pelanggan (brand didefinisikan sebagai keinginan pelanggan untuk bersandar pada sebuah merek dengan risiko-risiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif, (Muslim et al, 2020). Menurut (Sojali et al, 2021) dari sudut pandang perusahaan, Brand Trust adalah merek yang berhasil menciptakan brand experience yang berkesan dalam diri konsumen yang berkelanjutan dalam jangka panjang, berdasarkan integritas, kejujuran dan kesantunan brand tersebut.…”

Section: Pendahuluanunclassified

Pengaruh Brand Trust Dan Elektronik Word of Mouth Terhadap Keputusan Pembelian Duo Sister Hijab

Amanda,

Fitri

2023

JMMIB

View full text Add to dashboard Cite

This study aims 1) To analyze the effect of Brand Trust on purchasing decisions at Duo sister hijab. 2) To analyze the influence of Electronic Word of Mouth on purchasing decisions in Duo sister hijab. 3) To analyze the influence of Brand Trust and Electronic Word of Mouth on purchasing decisions at Duo sister hijab. This type of research is a quantitative and quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Duo Sister Hijab. Based on the results of research on the relationship between electronic word of mouth and brand trust with purchasing decisions on Duo sister hijab, the following conclusions can be drawn: 1) There is a positive and significant influence of brand trust (X1) on purchasing decisions (Y) Duo sister hijab Bengkulu. 2) There is a positive influence of electronic word of mouth (X2) on purchasing decisions (Y Duo sister hijab Bengkulu Regency. 3) Brand trust and electronic word of mouth together affect the performance of Duo sister hijab Bengkulu Regency. Keywords: Brand Trust, Electronic Word Of Mouth and Purchase Decision

show abstract

“…Hijab merupakan kewajiban umat muslim untuk menutup aurat, dan bisa juga dikatakan sebagai tolak ukur tingkat keyakinan beragama islam. Namun dalam perkembangannya saat ini hijab tidak hanya menutupi atau menutupi aurat saja, tetapi juga telah menjadi trend hijab umat islam khususnya Wanita [1]. Hijab sudah banyak digunakan oleh semua kalangan dalam kehidupan sehari-hari.…”

Section: Pendahuluanunclassified

Pemanfaatan Dan Pelatihan Penggunaan Marketplace Shopee Sebagai Sarana Pemasaran Pada Toko Maysara Hijab

Hamdani¹,

Rezky²,

Suherdi³

et al. 2022

Jumas

View full text Add to dashboard Cite

The Maysara Hijab shop is one of the businesses located in Binjai City, precisely on Jl. Tuanku Imam Bonjol. The Maysara Hijab shop does not only sell hijabs, but also clothes for women. In the sales process, the owner of the Maysara Hijab shop only sells offline, namely waiting for customers to come to the store. So there is no container used to promote online. This is because the owner does not know how to carry out promotions and create a marketplace for promotional containers in selling their products. With these problems, we, as the PKM team, assisted in creating a marketplace at Shopee and assisted in promotion on social media. This partnership activity starts with registering to create an account for shop owners at Shopee, then creating a shop and entering product data and registering a free shipping shop. When the Maysara Hijab Shop was finished, the PKM Team assisted in training on using the Shopee Marketplace from entering new products, accepting orders and shipping products and disbursing funds from product sales. As a result of this PKM activity, it is hoped that the owner can independently manage his marketplace and be able to use the marketplace

show abstract

Pengaruh Trend Hijab Terhadap Minat Beli Kaum Wanita Muslimah

Cited by 5 publications

References 0 publications

Pengaruh Sosial Media, Trend, Kualitas Produk Terhadap Minat Beli Pakaian Second Branded Di Toko Aem Second Store Hibrida Raya Kota Brngkulu

Pengaruh Sosial Media, Trend, Kualitas Produk Terhadap Minat Beli Pakaian Second Branded Di Toko Aem Second Store Hibrida Raya Kota Brngkulu

Pengaruh Brand Trust Dan Elektronik Word of Mouth Terhadap Keputusan Pembelian Duo Sister Hijab

Pemanfaatan Dan Pelatihan Penggunaan Marketplace Shopee Sebagai Sarana Pemasaran Pada Toko Maysara Hijab

Contact Info

Product

Resources

About