Pengaruh Trust Dan E-Service Terhadap Repurchase Intention  Bagi Pengguna Aplikasi Shopee

Nilasari, Reni

doi:10.24843/eja.2019.v29.i02.p20

Cited by 7 publications

(6 citation statements)

References 2 publications

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“…clients are more inclined to buy from a company more than once if they trust the business and are aware that the firm provides the same goods, services, and security assurances to both online and offline clients. This study confirms the findings of Liang et al (2018), Nilasari (2019), Muchlis (2021), Iksan and Lestari (2021), and Dewi and Giantari (2022), demonstrating that trust has a favorable and statistically significant influence on the intention to make a purchase.…”

Section: The Impact Of Trust On Repurchase Intentionsupporting

confidence: 89%

“…The quality of an organization's e-services is measured by how smoothly and quickly customers may peruse the site, make a purchase, and get their order (Harahap et al, 2020). Nilasari (2019); Rohwiyati and Praptiestrini (2019); Anggraini et al (2021); Bello et al (2021);. Iksan and Lestari (2021) found that the quality of e-services had no effect on the likelihood of a customer making a repeat purchase.…”

Section: Introductionmentioning

confidence: 99%

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Untitled

2023

EJBIR

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People's shopping habits have evolved away from more conventional retail patterns and toward those that are based on technology found on the internet as a direct result of the proliferation of internet-based technologies. The increasing prevalence of internet technology is both an opportunity and a difficulty for business owners who have goals of growing their client base and boosting the number of repeat transactions made by existing customers. This study was carried out with the purpose of determining the role that trust plays in mediating the impact that reciprocity has on repurchase intention, as well as the role that customer satisfaction plays in mediating the effect that the quality of the e-service has on repurchase intention. The patrons of Fore Coffee in Denpasar, Bali, were the primary subjects of this inquiry. The method of sampling that was used was known as intentional sampling, and the number of respondents in the sample was 120. As the research instrument, this inquiry makes use of a Google form that is communicated to respondents in a direct manner. Throughout the study, SEM PLS will be applied. According to the results of the research, 1) the quality of the e-service has no bearing on the likelihood of future purchases. 2) There is a significant favorable impact that reciprocity has on the intention to repurchase. 3) The efficiency and quality of e-services have a significant and beneficial impact on the level of satisfaction experienced by customers. 4) The practice of reciprocity has been shown to have a large and favorable effect on trust. 5) The degree to which a customer is satisfied has a favorable and significant bearing on the chance that they will plan to make a subsequent purchase. 6) The presence of trust has a significant and favorable impact on the decision to repurchase an asset. 7) The happiness of the customer can help to reduce the influence that the quality of the e-service has on the intention to repurchase. 8) Trust may act as a go-between when there is an intention to repurchase something and there is an expectation of reciprocity. According to the findings of the study, it is considered that Fore Coffee may build a successful marketing strategy by boosting customer satisfaction with their usage of mobile apps to commence repurchase intention activities. This could be accomplished by expanding Fore Coffee's repurchase intention activities on mobile devices.

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Section: The Impact Of Trust On Repurchase Intentionsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

Untitled

2023

EJBIR

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“…Konsumen biasanya akan melihat atau meninjau para pelanggan atas komentar pengalaman mereka setelah menggunakan atau pada saat menerima layanan secara online, apakah barang yang diminta sesuai dengan harapan atau tidak, apakah terjadi kesalahan atau kesesuaian jumlah item yang dipesan. Hal ini juga dapat dilihat dari hasil review atau testimoni dari konsumen yang menunjukan adanya kekecewaan atau ketidakpuasan konsumen atas barang yang diterima atau layanan yang tidak sesuai dengan harapan sehingga hal tersebut mempengaruhi konsumen lain dalam mempertimbangkan pembelian (Nilasari, 2019).…”

Section: Pendahuluanunclassified

Determinasi Minat Beli Ulang Konsumen Pada Aplikasi Tiktok

Humairoh

Febriani²,

Annas³

2023

Dynamic MJ

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Tujuan dari penelitian ini adalah untuk menentukan dampak utilitas promosi TikTok dan kepercayaan konsumen terhadap niat pembelian kembali produk Garnier oleh pembeli. Bentuk penelitian ini adalah penelitian deskriptif kuantitatif. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik purposive sampling, khususnya responden yang pernah membeli produk Garnier menggunakan aplikasi TikTok. sedangkan analisis data yang digunakan dalam penelitian ini meliputi: evaluasi statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, evaluasi regresi linier berganda, uji koefisien determinasi, dan uji hipotesis. telah diambil catatan penggunaan alat kuisioner dengan skor skala Likert 1-5 dan dianalisis menggunakan program software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial telah terjadi pengaruh yang bagus dan besar diantara variabel aplikasi promosi TikTok terhadap niat beli ulang dengan t hitung 4,409 > t tabel 1,984 dan biaya kepentingan 0,000 < 0,05, kepercayaan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang dengan t hitung 4,723 > t tabel 1,984, dan biaya signifikansi 0,000 < 0,05. Hasil analisis jalur secara simultan menunjukkan bahwa promosi aplikasi tiktok dan kepercayaan konsumen secara bersama-sama berpengaruh positif dan signifikan terhadap niat beli ulang dengan F hitung 71,514 > F tabel 3,09 dan biaya signifikan 0,000 < 0,05. berdasarkan uji determinasi, hasilnya adalah 59,60%. dengan demikian, kontribusi merchandising aplikasi Tiktok dan kepercayaan pelanggan dalam minat pembelian kembali menjadi 59,60%, sementara 40,40% terakhir didorong oleh variabel lain yang belum diuji.

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“…One of the most commonly used methods is sales promotions such as price discounts, vouchers, cashback, free shipping and so on. Sales promotion is part of the promotional strategy carried out by the company with the aim of attracting consumer attention (Sari & Suriyadi, 2021). Based on the background of the problem, the aim of this research is to analyze the influence of brand ambassadors and sales promotion on online repurchase intention in online shopping studies at E-Commerce Tokopedia.…”

Section: Introductionmentioning

confidence: 99%

The Influence Of Brand Ambassador And Sales Promotion On Online Repurchase Intention (Case Study On Tokopedia E-Commerce)

Singgih,

Agustin Rachmaningrum,

Pantja Putra

et al. 2024

International Journal of Science, Technology & Management

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The use of brand ambassadors and sales promotions in online shopping applications also has an influence on repeat purchase interest. This becomes interesting to study in the E-Commerce era. The aim of the research is to analyze the influence of brand ambassadors and sales promotions on online repurchase intention. Research respondents are customers who have made purchases through the Tokopedia e-commerce application. This research uses a sample of 100 respondents using data collection techniques through questionnaires. The analysis technique uses multiple linear regression analysis with the SPSS program. Based on the results of the analysis, it shows that the brand ambassador and Sales Promotion variables positive influenced and significant on the online repurchase intention variable of e-commerce application users. The research findings also show that the sales promotion variable has a dominant influence on online repurchase intention variable.

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Pengaruh Trust Dan E-Service Terhadap Repurchase Intention Bagi Pengguna Aplikasi Shopee

Cited by 7 publications

References 2 publications

Untitled

Untitled

Determinasi Minat Beli Ulang Konsumen Pada Aplikasi Tiktok

The Influence Of Brand Ambassador And Sales Promotion On Online Repurchase Intention (Case Study On Tokopedia E-Commerce)

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