Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang

Lestari, Budi; Novitaningtyas, Ivo

doi:10.47747/jnmpsdm.v2i3.374

Cited by 10 publications

(11 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Populasi yang tidak diketahui jumlahnya secara pasti maka untuk menghitung dengan rumus Rao Purba untuk menentukan sampelnya dengan hasil sampel yang didapat sebanyak 96 sampel responden yang kemudian dibulatkan menjadi 100 sampel responden (Ghozali, 2017;Lestari & Novitaningtyas, 2021). Untuk skala pengukuran yang digunakan dalam penelitian ini yaitu skala likert dan hasil data diolah menggunakan SPSS 25.…”

Section: Metodologi Penelitianunclassified

Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang

Fitriani¹,

Novitaningtyas²

2022

JNMPSDM

Self Cite

View full text Add to dashboard Cite

promotion affects loyalty with the brand image as a moderating variable. This study uses a quantitative approach with primary data obtained from respondents' responses through questionnaires and secondary data as reference material sourced from journals, articles, and books. The number of samples is 100 respondents who are ShopeeFood customers. Samples were taken based on the purposive sampling method. Data analysis using the SPSS tool. To test the hypothesis using multiple linear regression analysis and analysis of the interaction test of moderating variables. The results show that promotion has a positive and significant effect on loyalty, and brand image plays a role in strengthening the drive for loyalty. These results provide managerial implications for ShopeeFood to improve new strategies in promoting its products and strengthening its brand image so as to encourage customer loyalty. Thus, ShopeeFood is expected to be able to plan the right strategy, and attract and provide good service in order to create a positive brand image in the minds of consumers so that consumers have the potential to become loyal customers.

show abstract

Section: Metodologi Penelitianunclassified

Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang

Fitriani¹,

Novitaningtyas²

2022

JNMPSDM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Populasi (Objek) pada riset ini adalah pelanggan Larissa Aesthethic Center Cabang Magelang yang berada di daerah Magelang. Jumlah populasi dalam riset ini tidak dibatasi atau tidak terindetifikasi (Lestari & Novitaningtyas, 2021) beranggapan bahwa 30-500 mampu memenuhi jumlah ukuran sampel. Sampel pada penelitian ini ditentukan 50.…”

Section: Metode Penelitianunclassified

“…Uji reliabilitas dimanfaatkan untuk mengindentifikasi keandalan kuesioner yang dimanfaatkan untuk mencari konsisistensi respon dari partisipan dari periode ke periode yang yang dapat diketahui dengan melihat koefisien alpha melalui proses apha cronbach's. Apabila cronbach alpha melebihi 0,7 maka diakui bahwa variable terkait reliabel Ghozali 2011 dalam Lestari & Novitaningtyas (2021).…”

Section: Hasil Uji Validitas Dan Reabilitasunclassified

Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Larissa Aesthetic Cabang Magelang

Laksana

Hirawati

2022

Transekonomika

View full text Add to dashboard Cite

The purpose of this study was to examine the effect of price, product quality and service quality on customer loyalty at Larissa Beauty Center Magelang Branch using quantitative research methods. The sample in this study is to use raw data from 50 respondents. How to collects data using a questionnaire. The sampling technique used is non-random sampling, using the criteria selected by the researcher at the time of sampling. Respondents in this study were defined as customers of Larissa Skicare Magelang Branch who bought the product or made two or more transactions. The data analysis technique used in this research is multiple linear regression analysis with the help of SPSS program. The results showed that simultaneously price, product quality and service quality had a significant influence on customer loyalty. The product quality and service quality have a positive and significant effect on customer loyalty, but price has a positive and insignificant effect on customer loyalty. The results of the determination test stated that the percentage of the influence of price, product quality and service on customer loyalty was 72.4% so that the influence of other variables on consumer satisfaction outside this study was 27.6%.

show abstract

“…Jika sebuah usaha akan bertahan hidup, maka haruslah memikirkan cara efektif agar dapat bersaing (Amador & Widiyanto, 2012). Jika kualitas pelayanan kurang memadai maka akan membuat pelanggan tidak nyaman dan tidak tertarik untuk kembali lagi ke cafe, begitu pula sebaliknya jika kualitas pelayanan yang diberikan sangat baik maka konsumen menjadi tertarik untuk kembali berkunjung dan membeli barang yang disediakan (Lestari & Novitaningtyas, 2021).…”

Section: Gambar 1 Provinsi Penghasil Kopi Terbesar DI Indonesiaunclassified

Analisis minat kunjung ulang di Café Kopi Kappie Pucang Adi Surabaya

Pratama

Purwanto

2022

View full text Add to dashboard Cite

Progress in the business world in today's modern era has undergone significant changes and improvements. So, with the high interest of coffee lovers in Surabaya, there are many cafes in Surabaya. Each coffee café always offers different concepts and tastes, thus making the competition for several coffee cafes in Surabaya more competitive. The various prices offered by each coffee shop make marketing influencers of the interest of consumers to visit again. This study aims to determine the effect of price perception and experiential marketing on revisit interest at the Kappie Coffee Café in Pucang Adi Surabaya. methods of data collection using the Survey Method. The research method used is quantitative research methods using data analysis techniques using SmartPLS as an analytical tool. The results of this study note that price perception and experiential marketing have a significant effect on revisit interest. The more appropriate the experiential marketing provided by the Kappie Pucang Adi Surabaya coffee cafe, the higher the interest in repeat visits, and the Kappie Pucang coffee cafe maintains the quality that it already has and always maintains and chooses the best raw materials to make products that will be given to customers visitors.

show abstract

Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang

Cited by 10 publications

References 1 publication

Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang

Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang

Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Larissa Aesthetic Cabang Magelang

Analisis minat kunjung ulang di Café Kopi Kappie Pucang Adi Surabaya

Contact Info

Product

Resources

About