Pengaruh Variasi Produk Kuliner Terhadap Minat Beli Konsumen Pada Lokasi Kaki 5 Di Jalan Perniagaan Medan

Abstract

This study aims to determine and analyze the influence of public buying interest on culinary products, based on price, taste, and service This research uses descriptive analytical research. This research data using two sources, namely primary data with secondary data. By using a functional questionnaire for main data collection.And the data is obtained directly from the owner who owns the culinary. This research I use question and answer data with the owner directly, and for 1 week (7 days). The data of this research uses questionnaire data and conducts interviews with consumers who come to the location on Jalan Perniagang. From the questionnaire data, the sample obtained is 5 respondents drawn from consumers who convince the visitors who come to the street of the business. From the results of this study, the response from consumers who came to this location was that the majority of people who liked the culinary delights of the Commercial Street really liked the food and the atmosphere on the Commercial Street, the security problems provided were very safe and affordable for consumers who brought these vehicles. And the price offered or installed at the seller for the consumer is very cheap and the price is affordable. The services provided are very helpful for consumers to be able to choose the food offered.