Pengelolaan Aktivitas Media Sosial Instagram @Ditjen.Dikti oleh Humas Direktorat Jenderal Pendidikan Tinggi Riset dan Teknologi Dalam Sosialisasi Kebijakan Kampus Merdeka

Hafiar, Hanny; Suherman, Farhan; Kadarisman, Ade

doi:10.29303/jcommsci.v5i2.171

Cited by 2 publications

(2 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Selain itu, penggunaan cerita menarik akan digunakan untuk menggambarkan potensi wisata di Desa Wisata Doplang, sehingga menarik emosi dan perhatian wisatawan untuk mengunjungi desa tersebut. Kolaborasi dengan influencer yang memiliki pengaruh di media sosial akan menjadi strategi lain untuk meningkatkan visibilitas Desa Wisata Doplang (Hafiar et al, 2022;Purwati, 2013;Susanti, 2020). Influencer ini akan mengunjungi dan mempromosikan desa melalui postingan dan cerita di akun media sosial mereka.…”

Section: Diskusi Kelembagaanunclassified

Realizing a competitive Doplang tourist village through institutional innovation in local potential development

Novita,

Senowarsito,

Hermana

et al. 2023

View full text Add to dashboard Cite

The Covid-19 pandemic has had a significant impact on the tourism sector, including Doplang tourist village, which was recognized as an attractive tourist destination in Semarang Regency. The pandemic situation presented significant challenges that resulted in demotivation among the community in developing the tourism potential of this area. In the context of institutional innovation, this community empowerment aims to address the demotivation of Doplang tourist village's community caused by the Covid-19 pandemic, which disrupted the development of tourism potential. One crucial step in achieving this goal is to implement changes and improvements in the structure and mechanisms of organizations involved in managing the tourism destination in the village. Through institutional innovation, it is expected that more effective collaboration and synergy will be created among all parties involved. These changes aim to enhance active participation from the community in decision-making related to tourism development. Consequently, the community will play a more active role in managing their own tourist destination and collectively identifying the potential of local tourism that can be developed. The outcomes of this program also include efforts to raise awareness within the community about developing local tourism potential and creatively promoting the village through social media. Through effective collaboration among various stakeholders, it is hoped that Doplang tourist village will recover from the impact of the pandemic, increase tourist visits, stimulate the local economy, and strengthen the village's image as a competitive, sustainable, and unique tourism destination.

show abstract

Section: Diskusi Kelembagaanunclassified

Realizing a competitive Doplang tourist village through institutional innovation in local potential development

Novita,

Senowarsito,

Hermana

et al. 2023

View full text Add to dashboard Cite

show abstract

“…Target audience dapat ditentukan berdasarkan pengelompokan demografi, lokasi dan psikografi. Berdasarkan informasi yang peneliti peroleh dalam (Miharja & Yoedtadi, 2022) dan (Hafiar et al, 2022) terkait target audience atau penikmat konten dalam sosial media Instagram Lembaga Layanan Direktorat Jenderal Pendidikan Tinggi didominasi oleh mahasiswa dan tenaga pendidik. Hal ini sesuai dengan apa yang dikemukakan oleh ketiga informan.…”

Section: People (Target Audience)unclassified

Tiktok Sebagai Sarana Promosi Program Kampus Merdeka

Agnela,

Yoedtadi

2023

J. Prologia

View full text Add to dashboard Cite

The Directorate General of Higher Education has a program to invite students to get hands-on experience in the field in the Merdeka Learning Campus Merdeka program. The Directorate General of Higher Education utilizes social media to disseminate the program. From this social media, it is hoped that the public will understand the meaning of Freedom to Learn on an Independent Campus, and students will welcome this program. In addition, it is hoped that students will be interested in participating actively in the programs offered by universities. One of the social media used is TikTok, which has experienced rapid development in the last 2 years. The audience for TikTok is mostly young people. This study aims to determine the strategy of the social media division at the Directorate General of Higher Education in informing the Merdeka Learning Campus Merdeka program by using social media TikTok. This research uses a qualitative approach with a case study method. Data collection is done by interviews, observation and documentation. Research informants are social media coordinators, content creators and the target audience for TikTok, Directorate General of Higher Education. The results of the study show that the strategy owned by the Directorate General of Higher Education is actually in accordance with the POST (People-Objectives-Strategy-Technology) method of social media planning, but for now the Directorate General of Higher Education is still more concerned with quantity than content quality. Direktorat Jendral Pendidikan Tinggi memiliki program untuk mengajak mahasiswa mendapat pengalaman langsung terjun ke lapangan dalam program Merdeka Belajar Kampus Merdeka. Ditjen Dikti memanfaatkan media sosial untuk menyebarluaskan program tersebut. Dari media sosial ini diharapkan masyarakat memahami makna Merdeka Belajar Kampus Merdeka, dan mahasiswa menyambut baik program ini. Di samping itu diharapkan mahasiswa tertarik untuk ikut serta secara aktif pada program-program yang ditawarkan oleh perguruan tinggi. Media sosial yang digunakan salah satunya adalah TikTok yang mengalami perkembangan pesat 2 tahun belakangan ini. Khalayak TikTok sebagian besar adalah anak muda. Penelitian ini bertujuan untuk mengetahui strategi divisi media sosial pada Ditjen Dikti dalam menginformasikan program Merdeka Belajar Kampus Merdeka dengan menggunakan media sosial TikTok. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Informan penelitian adalah koordinator media sosial, pembuat konten dan target khalayak TikTok Ditjen Dikti. Hasil penelitian memperoleh hasil bahwa strategi yang dimiliki oleh Ditjen Dikti sebenarnya sudah sesuai dengan perencanaan media sosial metode POST (People-Objectives-Strategy-Technology), akan tetapi untuk saat ini Ditjen Dikti masih lebih mementingkan kuantitas dibandingkan kualitas konten.

show abstract

Pengelolaan Aktivitas Media Sosial Instagram @Ditjen.Dikti oleh Humas Direktorat Jenderal Pendidikan Tinggi Riset dan Teknologi Dalam Sosialisasi Kebijakan Kampus Merdeka

Cited by 2 publications

References 1 publication

Realizing a competitive Doplang tourist village through institutional innovation in local potential development

Realizing a competitive Doplang tourist village through institutional innovation in local potential development

Tiktok Sebagai Sarana Promosi Program Kampus Merdeka

Contact Info

Product

Resources

About