2021
DOI: 10.29040/jie.v5i2.3630
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Pengembangan Entrepreneurship Gerabah Kecamatan Malo Kabupaten Bojonegoro

Abstract: This study discusses the Development of Pottery Entrepreneurship, Malo District, Bojonegoro Regency. The problem in this research is how is the marketing strategy used in developing the pottery craft business so that it can survive in the midst of intense competition in other handicraft businesses that exist today. The type of research used is qualitative research in the form of applied research, which takes place in the center of the pottery industry, Rendeng Village, Malo District, Bojonegoro Regency. The an… Show more

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“…Pottery is one of the local cultural products of craft and household utensils that competes in the modern equipment era. However, pottery is still favored by certain communities because it uses raw materials that are not harmful (Susilowati et al, 2021). What is unique about Pagelaran's pottery products from other pottery production centers is the cultural characteristics in the unique work system, which is home-based and carried out by family members.…”
Section: Introductionmentioning
confidence: 99%
“…Pottery is one of the local cultural products of craft and household utensils that competes in the modern equipment era. However, pottery is still favored by certain communities because it uses raw materials that are not harmful (Susilowati et al, 2021). What is unique about Pagelaran's pottery products from other pottery production centers is the cultural characteristics in the unique work system, which is home-based and carried out by family members.…”
Section: Introductionmentioning
confidence: 99%