Pengembangan Kuliner Kue Lumpang Khas Daerah Lahat Guna Melestarikan Kuliner Asli Daerah

Self Cite

Petanang village is a village located in Lembak sub-district, Muara enim district, South Sumatra. In 2022, the population will be around 2,020 people or 689 families, residents per square kilometer. Most of these residents develop cassava into processed chips with the basic ingredients of cassava, which are named Kelasan. Class is a type of snack such as chips that comes from Petanang village, Lembak sub-district, Muara Enim Regency. From this process, a home-based MSME is created which is carried out by the residents of the Petanang village. Sales of first-class products are carried out within the village and also outside the village of Petanang. To further increase the potential that exists in Petanang village, Indo Global Mandiri University students try to help develop innovations for Cassava Processing in Petanang Village and Media Functions for Digital Promotion Applications for the MBKM Thematic Community Service Program, Indo Global Mandiri University students make new product innovations, namely Roasted Beef Flavored Cassava Chips. In addition to helping MSME actors create new products that can be marketed in digital media to increase the income of rural communities. Students also provide direction on financial reports and how to market a product in order to dominate the market.

Section: Pendahuluanunclassified

Sosialisasi Manfaat Inovasi Pengolahan Singkong Desa Petanang Serta Fungsi Media Aplikasi Promosi Digital Program KKN Tematik MBKM Mahasiswa Universitas Indo Global Mandiri

Cristina

Hertati

Syafitri

et al. 2022

Self Cite

“…Sahabat UKM pasti ada yang sudah memiliki akun media sosial dan terbiasa menggunakannya kan? Namun, jika kita ingin berjualan di media sosial, sebaiknya kita memiliki akun bisnis khusus dan dipisahkan dengan akun pribadi agar social trust (kepercayaan) pembeli meningkat dan lebih professional (Muslem et al, 2017;Saputra et al, 2021;Shihab et al, 2022;Slamet et al, 2016).…”

Section: Metode Penelitianunclassified

Sosialisasi Pengembangan Strategi Pemasaran Dan Pengelolaan Umkm Potensi Desa Petanang Melalui Peningkatan Kemampuan Sumber Daya Manusia Program KKN Tematik MBKM Mahasiswa Universitas Indo Global Mandiri

Alfianti¹,

Hertati²,

Syafitri³

et al. 2022

Self Cite

The natural resources produced by Petanang Village are very abundant, but the natural resources owned by Petanang Village have not been fully utilized by the community, so there is a need for guidance or assistance to the community to take advantage of the existing potential. One of them is by utilizing processed cassava / sweet potato products that are made into a food with a high selling price. Seeing the problems and potentials that exist, the village community is considered to need to know more about how to process and benefit from cassava / sweet potato so that it can increase profits or can be used as a source of additional income for the community. Digital marketing is the marketing of products or services using technology via the internet, social media, cell phones, or other digital media. It is also an umbrella term that can cover a variety of digital marketing strategies such as social media marketing, search engine optimization (SEO), as well as email marketing. This digital marketing strategy is different from traditional marketing such as print media, billboards, and TV. This digital marketing strategy is certainly data driven. The purpose of digital marketing is to attract consumers and potential customers quickly. As you know, the acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice for every company. As a result, every company competes with each other and competes in creating interesting content to be displayed in its marketing in cyberspace.

“…Desain kemasan justru menguatkan persepsi sebuah kualitas produk dengan tampilan dan keestetikan kemasan justru menjaadi sangat penting dalam membangun brand sebuah produk. (Grinko et al, 2020;Ivashkiv et al, 2020;Wulandari et al, 2022;Terttiaavini & Saputra, 2022;Saputra et al, 2021).…”

Section: Pendahuluanunclassified

“…Selain pengembangan produk dan pemasaran juga branding pelaku usaha akan penulis arahkan untuk membuat kemasan yang menarik, efisien, dan membuat dimsum lebih awet. Adanya pemberian inovasi kreatif ini diharapkan membuat usaha Dimsum dapat berkembang dan mengoptimalkan bisnis nya secara offline maupun online seperti di media social Saputra et al, 2021;Wulandari et al, 2022b;Terttiaavini et al, 2018).…”

Section: Pendahuluanunclassified

Sosialisasi Peningkatan Daya Saing Umkm Olahan Keripik Singkong Rasa Gurih Pedas Melalui Kemasan Dan Digital Marketing MBKM Program KKN Tematik Di Desa Petanang

Nauly,

Pebianti,

Cahyani

et al. 2022

One of the problems that makes the competitiveness of MSMEs is still low is the limited ability of business actors in doing marketing. This community service activity is carried out to introduce cassava chips MSME products to a wider market, increase MSME competitiveness through the use of digital marketing. In this service, the method used to solve problems is to provide counseling, training, and assistance to MSME actors who become partners. This activity was carried out in stages over 2 months. From the activities that have been carried out, partners understand enough about the concept of digital marketing and are able to use the internet to do marketing. The increased ability of partners in marketing is expected to help partners to gain a wider market and increase the competitiveness of partners as MSME actors.