Chemistry is the study that most of the material is abstract. Many students have difficulty learning chemistry especially the reaction rate. Therefore, we need a learning model that can help students think critically, one of which is the 5E Learning Cycle and is supported by a program that can visualize aspects of the reaction rate, such as Augmented Reality. The purpose of this study was to produce Learning Cycle 5E teaching materials assisted by augmented reality on the reaction rate material. The development of teaching materials is carried out in three stages, namely (1) the analysis phase, (2) the design phase, and (3) the development phase. The results showed that the teaching material developed was included in the very feasible category with a percentage of (a) material validation of 89.7%, (b) media validation of 86%, and (c) legibility test of 90%. Based on the results of the validation and readability test, it can be concluded that teaching materials can be used as a support in the process of learning the reaction rate.