Pengembangan UMKM Digital di Masa Pandemi Covid-19

Hanim, Lathifah; Soponyono, Eko; Maryanto, Maryanto

doi:10.24967/psn.v2i1.1452

Cited by 52 publications

(55 citation statements)

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“…Many companies are starting to leave the traditional marketing model (offline marketing) and switch to modern marketing (digital marketing) which offers cost and labor savings. On the other hand, the public as consumers are starting to realize that digitalization will change their consumption patterns (Hanim et al, 2022). Digital marketing methods make it easier for them to find out the various products offered.…”

Section: Marketing Digitalizationmentioning

confidence: 99%

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Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Rahman

Sudarmiatin²,

Hermawan³

2023

IIJSE

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Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.

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Section: Marketing Digitalizationmentioning

confidence: 99%

“…Based on a survey by the Asian Development Bank (ADM) regarding the impact of the pandemic on MSMEs in Indonesia, 88% of micro businesses have run out of cash or savings, and more than 60% of these micro and small businesses have reduced their workforce (Hanim, Soponyono, & Maryanto, 2022).…”

Section: Introductionmentioning

confidence: 99%

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Rahman

Sudarmiatin²,

Hermawan³

2023

IIJSE

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“…untuk mengatasi masalah kemiskinan di Indonesia adalah pemberdayaan usaha mikro, kecil, dan menengah (UMKM). Dalam beberapa tahun terakhir, UMKM di Indonesia telah mengalami peningkatan pesat yang berdampak perekonomian nasional (Hanim et al, 2022).…”

Section: Pendahuluanunclassified

Hasil Pengelompokan Konsumen Untuk Menentukan Konten Pemasaran Parfum_20ml

Tasya

Valentini

Melsen

et al. 2023

SJRI

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Pemasaran bisnis sudah menjadi kegiatan yang dilakukan dalam setiap individu maupun kelompok. Dalam beberapa tahun terakhir, UMKM di Indonesia telah mengalami peningkatan pesat yang berdampak perekonomian nasional. Penelitian ini bertujuan untuk mengetahui bagaimana kinerja toko online shop dari Parfum_20 ml dan bagaimana caranya agar Parfum_ml 20 ini dapat melakukan startegi pemasarannya dengan hasil yang maksimal. Sehingga bisa diketahui bagaimana masalah-masalah yang harus dihadapi Parfum_20 ml ini. Metode yang digunakan ialah metode dari segmentasi pasar dengan melakukan pemilihan channel/platform dan mengatur time schedule untuk memposting konten.

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“…Balancing the roles of the three stakeholders, namely Government, Academics, and Business, is difficult. It takes a continuous and dynamic effort so that the three parties can be expected synergistically and balanced to create an excellent entrepreneurial climate [15][16][17][18][19].…”

Section: Implementation Of the Msme Development Model Through Triple ...mentioning

confidence: 99%

Model of Government Development for MSMEs Through One Village One Product (OVOP) Concept by the Cooperatives and MSMEs Office in Rokan Hilir Regencym

Rauf¹,

Prayuda²,

Munaf³

2023

IJSDP

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This research uses a qualitative method, which is analyzed through a descriptive approach. The study results showed that the guidance from the Office of Cooperatives and MSMEs of Rokan Hilir Regency had gone quite well. The obstacle factors in the development of MSMEs in the Office of Cooperatives and MSMEs of Rokan Hilir Regency are: incompetent human resources, budget constraints, limited facilities and infrastructure in MSME coaching, and limited marketing of MSME products in Rokan Hilir Regency. The methods of this research are descriptive qualitative with collect data by observation, interview with informant research and documentation. The realization to achieve the development of MSMEs in Rokan Hilir Regency based on policies that support the achievement of the Regional Economic Capacity Building Program is carried out with a development model and partnership strategy offered in 1) facilitation of market and capital access, 2) improving the quality of human resources, 3) Creating an Investment Climate through promotion, 4) Increasing added value, and 5) strengthening institutions.

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Pengembangan UMKM Digital di Masa Pandemi Covid-19

Cited by 52 publications

References 0 publications

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Hasil Pengelompokan Konsumen Untuk Menentukan Konten Pemasaran Parfum_20ml

Model of Government Development for MSMEs Through One Village One Product (OVOP) Concept by the Cooperatives and MSMEs Office in Rokan Hilir Regencym

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