Penggunaan Instagram Sebagai Transmedia Storytelling Pada Semesta “Nanti Kita Cerita Tentang Hari Ini”

Abstract

The presence of social media brought positive impact on various aspects in socio-economic context. Social media gave people the opportunity to promote their own product or creation in a wide, interconnected network allowing the product to be published on multiple platforms. As one of the most popular social media, Instagram aren’t only used to share pictures and videos, but also to share narrative content as Marchella FP has done. NKCTHI is growing as an intellectual property, but it hasn’t reached a stage where fans are allowed to actively contribute to the universe. Marchella still has absolute control over its creation. So far there isn’t any fan who are willing to contribute an independent creation to NKCTHI universe and yet she released the third book called “Nanti Kita Cerita Tentang Hari Ini” as a response to a demand from the mass audience. This research focuses on how Instagram are used to widen her reach and also to how she used different medium to expand NKCTHI as a universe. This research is based on transmedia storytelling concept, in which stories are told through multiple medium. This research is done using qualitative descriptive approach, and using observation and secondary data as analysis unit

Praktik Transmedia Film Battle of Surabaya dan Nussa dalam Konteks Industri Animasi di Indonesia

“…Transmedia storytelling yang bagus akan memberikan pengalaman segar dan menarik yang dapat menarik audiens yang lebih banyak dan memperluas pangsa pasar dari berbagai media yang digunakan (Jenkins, 2013) Pembahasan praktik transmedia di Indonesia sudah dilakukan pada beberapa penelitian meskipun masih terbatas. Pratiwi et al (2020) Penelitian praktik transmedia dalam industri animasi di Indonesia masih terbatas. Penelitian tentang film dan industri animasi di Indonesia lebih menitikberatkan pada aspek ekosistem industry (Al Farabi et al, 2022), pekerja (Daulay & Kusumawardhani, 2020Wikayanto et al, 2022), dan analisis konten dan semiotika (Pramonojati & Haqqu, 2021;Sayekti et al, 2022;Sukanda & Yulandari, 2020) Penelitian yang dilakukan oleh Al Farabi et al (2022) menunjukkan bahwa cerita dan karakter Si Juki berhasil diadaptasi ke dalam layar lebar karena adanya kerjasama stakeholder utama yakni Faza sebagai kreator dan pemegang hak cipta Si Juki, Kumata Studio sebagai tim produksi film animasi dan Falcon Pictures.…”