Peningkatan Kualitas Produksi UKM Percetakan di Karangpilang Surabaya dan Krian Sidoarjo

Kristanto, Titus; Muliawati, Eka Cahya; Arief, Rachman; Hidayat, Syaiful

doi:10.30651/aks.v2i1.1200

Cited by 11 publications

(11 citation statements)

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“…Untuk mengetahui potensi dan strategi pengembangan Bisnis Tour and Travel dengan Brand Eagle Tour Travel, maka metodologi dalam penelitian ini juga menggunakan analisis SWOT tentang kekuatan, kelemahan, peluang dan tantangan atau strengths, weaknesses, opportunities dan threats. Tujuan dari penggunaan analisis SWOT adalah untuk mengukur kekuatan, kelemahan, kesempatan, dan peluang dari masalah yang diambil dalam penelitian (Kristanto,T., Muliawati, E. C., Arief, R., & Hidayat, 2017).…”

Section: Teknik Pengumpulan Dataunclassified

Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“

Setiadi

2024

SLJIL

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Alongside the growth of the tourism industry, especially in the city of Batu, tour & travel businesses such as Eagle Tour & Travel play a crucial role in providing comprehensive and organized travel services for tourists. However, despite having good prospects, businesses like Eagle Tour & Travel still face various operational and marketing challenges. This research is developed to elaborate on the strengths, weaknesses, opportunities, and threats (SWOT) related to the Eagle Tour and Travel business established since 2015. This study aims to conduct a SWOT analysis of the tour and travel tourism business, focusing on the Eagle Tour and Travel brand in Batu City, East Java. Using a qualitative descriptive approach and SWOT analysis method focused on obtaining effective promotional and sales enhancement strategies based on recommendations following external environmental indicators (External Factor Analysis Strategy), then strengths and weaknesses are obtained through internal factors IFAS (Internal Factor Analysis Strategy). The results of the study enable business practitioners to take strategic steps that align with the quadrants of the SWOT Analysis. The combination of various strategies above will assist Tour Travel companies in enhancing competitiveness, facing challenges, and winning the competition in the tourism industry

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Section: Teknik Pengumpulan Dataunclassified

Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“

Setiadi

2024

SLJIL

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“…(Moelong, 2014) Untuk mengetahui potensi dan strategi pengembangan produk kuliner kue semprong merk Kampung Resepi ini sebagai produk oleh-oleh khas dari Kota Batam, maka metodologi dalam penelitian ini juga menggunakan analisis SWOT tentang kekuatan, kelemahan, peluang dan tantangan atau strengths, weaknesses, opportunities dan threats. Tujuan dari penggunaan analisis SWOT adalah untuk mengukur kekuatan, kelemahan, kesempatan, dan peluang dari masalah yang diambil dalam penelitian (Kristanto,T., Muliawati, E. C., Arief, R., & Hidayat, 2017). Di dalam penelitian ini studi kasus analisa SWOT yang diambil adalah produk kue semprong merk Kampung Resepi.…”

Section: Metodologiunclassified

Analisa SWOT Produk Kuliner Oleh-oleh Khas Batam "Kue Semprong Kampung Resipi"

Rini,

Amalia,

Afriani

et al. 2023

TSJ

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This research is developed to elaborate on the strengths, weaknesses, opportunities and threats (SWOT) related to specific local snack Semprong Cake brand “ Kampung Resipi “ as one of small medium scale entrepreneur local product at Batam city which established since 2015. Using descriptive qualitative and SWOT analysis method focusing to obtain an effective strategy for promotion and increasing the sale based on the recommendation following the indicators of both external environment (External Factor Analysis Strategy), then strengths and weaknesses obtained through internal factors IFAS (Internal Factor Analysis Strategy) The results showed the Strength had a very high Mean interval of 4.00 Weakness 2.17, Opportunity 3.00, while Threats had a relatively low Mean interval of 2.51 using the IFAS and EFAS and the SWOT matrix obtained the result that an aggressive strategy is needed in developing village semprong cake products by implementing recommended strategies to increase the sale.

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“…Menurut (Kristanto et al, 2017) Analisis SWOT merupakan untuk mengidentifikasi berbagai faktor untuk merumuskan strategi perusahaan. Analisis ini didasarkan pada logika yang memungkinkan kita memaksimalkan kekuatan dan peluang sambil meminimalkan kelemahan dan ancaman.…”

Section: Hasil Dan Pembahasan Analisis Swotunclassified

Strategi Komunikasi Pemasaran Menggunakan Analisis SWOT PT. POS Indonesia Cabang Karawang

Aristama,

Savitri,

Faddila

2023

BUDGETING

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At this time the shipping service provider business is growing so rapidly in Karawang Regency that it is a threat to business competition. PT POS Indonesia Karawang branch must immediately start establishing an accurate marketing communications strategy mix. In order to be able to compete and not be left behind. This study aims to explain and find out the marketing communication strategy at PT POS Indonesia Karawang branch which is appropriate by using SWOT analysis with descriptive quantitative research methods. The research data were obtained from interviews and observations with the Head of Mail, Package and Logistics Business Sales Division and 1 Spv Service and Marketing division at PT POS Indonesia Karawang branch by asking several question points related to the variables Strengths, Weaknesses, Opportunities, Threats. The results of this study obtained the SWOT matrix with an IFAS value of 0.572 and an EFAS of 0.123, where entering into quadrant I supports aggressive strategies, the strategy that must be carried out is market penetration, market growth, market development through promotion development and service innovation as well as carrying out integrated strategies, marketing communication strategies that are in accordance with company conditions are to support aggressive strategies, PT POS Indonesia Karawang branch must start a marketing communication strategy through print media advertising, sales promotion with discounts & cashback, personal selling carried out by each employee, promotion via internet social media such as Facebook, Instagram or all at once Youtube. Keyywords: Factor & Matrix IFAS-EFAS, Marketing communication strategy, SWOT Analysis

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Peningkatan Kualitas Produksi UKM Percetakan di Karangpilang Surabaya dan Krian Sidoarjo

Cited by 11 publications

References 0 publications

Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“

Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“

Analisa SWOT Produk Kuliner Oleh-oleh Khas Batam "Kue Semprong Kampung Resipi"

Strategi Komunikasi Pemasaran Menggunakan Analisis SWOT PT. POS Indonesia Cabang Karawang

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