People as Zodiac Signs - Astrological Code of a Person’s Identity

Golodnaya, V N; Olyanich, Andrey

doi:10.20916/1812-3228-2018-2-121-125

Cited by 2 publications

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“…There are only a few research studies available that have studied the influence of zodiac signs. Mitchell and Tate (1998), Kwak et al (2000), Kwak et al (2015) and Golodnaya and Olyanich (2018) observed a significant effect of an individual’s zodiac sign on his/her attitude and purchase behaviour. It will be interesting to study the unexplored area of influence of zodiac signs on the relationship between personality traits and price perception of millennials for fashion.…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 98%

“…Kwak et al (2015) found a positive association between odd (e.g., Aries, Gemini) and non-water (e.g., Leo, Virgo) zodiac signs with consumers’ impulsive buying tendencies. A study by Golodnaya and Olyanich (2018) observed an influence of zodiac images on people’s perceptions of themselves and their surroundings, attitudes, actions and behaviour. Lau and Lee (2018) study found that ethnic consumers with higher ethnic identity exhibited more positive responses towards advertisements having zodiac sign cues that appeared in ethnic newspapers.…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

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Factors Influencing Price Perception for Fashion: Study of Millennials in India

Wani

2021

Vision: The Journal of Business Perspective

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Indians are culturally conditioned to be price sensitive, but do the Indian millennials hold similar price perception for fashion. This paper provides new insights into the price perception of Indian millennials for fashion and is the first to examine the influence of fashion involvement and personality traits viz., self-confidence and public self-consciousness with fashion innovativeness as a mediator and zodiac signs as a moderator on price perception with specific focus on price-quality schema of Indian millennials. A conclusive, descriptive and single cross-sectional research design was used to collect data from Indian millennials using a self-completion questionnaire. The model fit and hypothesized relationships between the variables were assessed using AMOS, a covariance-based structural equation modeling technique. The results indicate a statistically significant relationship between personality traits and price perception of Indian millennials for fashion. The mediating effect of fashion innovativeness was not found. The moderating effect of zodiac signs was observed. This study contributes to the understanding of the price perception of Indian millennials and brings to light a new dimension of the moderating role of zodiac signs. The results provide valuable inputs to the marketers in designing their marketing strategies.

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Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 98%

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

Factors Influencing Price Perception for Fashion: Study of Millennials in India

Wani

2021

Vision: The Journal of Business Perspective

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Çalışan Rezilyans Kapasitesi, Örgütsel Dışlanma ve Astrolojik Kişilik Özellikleri İlişkisinin İncelenmesi

Gökçe,

Gürer

2024

Uluslararası Yönetim Akademisi Dergisi

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Örgütlerin zorlu koşullara uyum sağlamasında ve kriz yönetiminde nitelikli işgücünün oldukça önemli olduğu bilinmektedir. Günümüzde örgütler, hem ekonomik krizler gibi dış tehditlerle, hem de örgütsel dışlanma gibi iç huzursuzluklarla mücadele etmektedir. Bu ortamda olumlu kişilik sahibi, zorluklarla başa çıkan ve kendini geliştirmek için fırsatlar kovalayan başka bir deyişle rezilyans kapasitesi yüksek çalışanlara ihtiyaç duyulmaktadır. Bu çalışmada çalışan rezilyans kapasitesi, örgütsel dışlanma ve astrolojik kişilik özellikleri arasındaki ilişiki incelenmiştir. Araştırmanın evrenini Kırıkkale Üniversitesinde çalışan akademik ve idari personel oluşturmaktadır. Bu kapsamda kolayda örnekleme metoduyla 380 katılımcıya ulaşılmıştır. Elde edilen bulgulara göre çalışanların rezilyans kapasitesi ve örgütsel dışlanma düzeyleri arasında negatif yönlü anlamlı bir ilişki tespit edilirken, astrolojik kişilik özelliklerine göre çalışan rezilyans kapasitesi ve örgütsel dışlanma arasındaki ilişki düzeylerinin anlamlı ölçüde değişmediği tespit edilmiştir.

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People as Zodiac Signs - Astrological Code of a Person’s Identity

Cited by 2 publications

References 0 publications

Factors Influencing Price Perception for Fashion: Study of Millennials in India

Factors Influencing Price Perception for Fashion: Study of Millennials in India

Çalışan Rezilyans Kapasitesi, Örgütsel Dışlanma ve Astrolojik Kişilik Özellikleri İlişkisinin İncelenmesi

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