Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce

Lestari, Novia Indah; Ramadani, Mery; Sutikno, Sutikno

doi:10.24967/ekombis.v7i2.1844

Cited by 4 publications

(3 citation statements)

References 4 publications

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“…shown by the findings of (Lestari & Ramadani, 2022;Naufalia, 2022). Epayment is also helpful since it streamlines the payment process, boosts consumer loyalty, makes financial transactions more secure than using cash, saves time and money, and allows for a wider variety of payment methods (Purwaningtias et al, 2020).…”

Section: E-paymentmentioning

confidence: 82%

“…They provide many different applications, such as e-customer reviews, e-customer ratings, and epayment, to get people to buy stuff from their marketplace. E-payment (Lestari & Ramadani, 2022;Pringgadini & Basiya, 2022), customer ratings (Julianti & Aini, 2019;Pustap Shaddai & Wulandari, 2020), and product reviews (Hanifah & Wulandari, 2021;Latief & Ayustira, 2019) are all factors that impact online purchases. Before making a purchasing decision, many people go to customer reviews for reassurance and guidance (Ramadhana & Ratumbuysang, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

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The COVID-19 epidemic, as well as advancements in information technology, have both led to a shift in consumer behavior, with consumers increasingly preferring to purchase things online. This study is an explanatory study that aims to evaluate the impact of e-customer reviews, e-customer ratings, and e-payment on the online purchase decisions of Millennials and Generation Z in Indonesian marketplaces. The populations studied in this research include the Millennial Generation and Generation Z, both of which purchase products from Indonesian marketplaces in unknown, large numbers. Purposive sampling was employed in this investigation to gather 420 samples that fulfilled the specific criteria used in this study. This study employed a questionnaire to collect data, which was emailed using Google Forms and distributed between December 8, 2022, and January 16, 2023. According to the findings of this research, e-customer reviews have no impact on online purchasing decisions. In contrast, this study shows that e-customer ratings have an impact on online purchasing decisions. Finally, this research discovered that e-payment affected online purchasing decisions. The findings of this study are crucial because they provide insight into the preferences and attitudes of Generation Z and Millennials about e-customer reviews, e-customer ratings, and e-payment systems.

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Section: E-paymentmentioning

confidence: 82%

Section: Introductionmentioning

confidence: 99%

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

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“…Apa yang telah diperoleh dalam penelitian ini, tak sejalan dengan penelitian (Lestari, 2022) yang mempunyai kesimpulan bahwasannya peran budaya digital menciptakan perilaku konsumtif pada generasi Y dalam melangsungkan transaksi di e-commerce. Hal itu karena pergerakan generasi menjadi sangat cepat melalui internet karena semua yang dilakukan menjadi lebih praktis.…”

Section: Pengaruh Budaya Digital Terhadap Perilaku Konsumtif Pemuda D...unclassified

Pengaruh E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif Pemuda di Kota Malang

Ratna Puspita,

Muchsin,

Sunariyanto

2024

Bri

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The progress of the current era has made digital development more advanced. All activities are easier to do in the digital world, especially in the shopping sector. Shopping can be done only with a smartphone, which can lead to consumer behavior in individuals. This research aims to identify the influence of digital culture on consumer behavior. This research method uses descriptive quantitative by distributing a Google Form questionnaire which then uses random sampling techniques. The results obtained in this research indicate that there is an influence between e-lifestyle on consumer behavior because lifestyle makes a person's behavior uncontrolled. This causes purchasing power not to match needs due to the large number of advertisements and the influence of the digital world. Furthermore, digital culture has no influence on consumer behavior because advances in the digital era can be used in various sectors such as work and education, not just social media and e-commerce. The results of research on the influence of e-lifestyle and digital culture on consumer behavior show that it has an influence but is not dominant because there are many factors that occur outside e-lifestyle and digital culture.Abstrak: Kemajuan era saat ini membuat perkembangan digital menjadi lebih maju. Segala aktifitas lebih mudah dilakukan dalam dunia digital terutama dalam sektor berbelanja. Belanja dapat dilakukan hanya dengan smartphone sehingga dapat menimbulkan perilaku konsumtif pada individu. Penelitian ini bertujuan untuk mengidentifikasi pengaruh budaya digital terhadap perilaku konsumtif. Metode penelitian ini menggunakan kuantitatif deskriptif dengan menyebarkan kuesioner google form yang selanjutkan menggunakan teknik random sampling. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa adanya pengaruh antara e-lifestyle terhadap perilaku konsumtif karena gaya hidup membuat perilaku seseorang menjadi tidak terkontrol. hal ini menyebabkan daya beli tidak sesuai dengan kebutuhan karena banyaknya iklan maupun pengaruh dari dunia digital. Selanjutnya budaya digital tidak memiliki pengaruh terhadap perilaku konsumtif karena kemajuan era digital dapat digunakan dalam berbagai sektor seperti bekerja maupun pendidikan bukan hanya media sosial dan e-commerce saja. Hasil penelitian pengaruh e-lifestyle dan budaya digital terhadap perilaku konsumtif menunjukkan memiliki pengaruh namun tidak dominan karena banyak faktor yang terjadi diluar e-lifestyle maupun budaya digital.

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Boosting MSME Growth in Indonesia Through E-Payment Adoption

Rafisar,

Prapanca

2024

ijins

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Technological advancements have enhanced information access, leading to innovations in financial technology such as e-payment systems. This study investigates the impact of a less cash society, perceived convenience, and trust on MSMEs' (Micro, Small, and Medium Enterprises) intention to adopt e-payment in Sidoarjo. Using purposive sampling and the Slovin formula, data were collected from 100 respondents and analyzed with SEM-PLS. Results show that all three factors significantly influence the adoption of e-payment systems. These findings highlight the benefits of e-payment services and emphasize the need for service providers to promote ease of use and security, and for policymakers to establish protective regulations to encourage adoption. Highlight: Impact Factors: Key factors include less cash society, convenience, and trust. Methodology: Data from 100 MSMEs analyzed using SEM-PLS. Implications: Emphasize ease of use, security, and protective regulations. Keyword: Financial technology, e-payment, MSMEs, less cash society, trust

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Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce

Cited by 4 publications

References 4 publications

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Pengaruh E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif Pemuda di Kota Malang

Boosting MSME Growth in Indonesia Through E-Payment Adoption

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