Peran Marketplace Go Destination Village (Godevi) Dalam Mempromosikan Desa Wisata

Abstract

Government through The Ministry of Tourism and Creative Economy focuses on increasing digitization in the tourism sector. Godevi stands for Go Destination Village supports Government programs through digital applications specifically designed to tourism village empowerment. Godevi is a start up company specializing in tourism village development. Godevi is a digital platform that provides a marketplace for tourism village product and for tourist who love the authentic tourism village. Godevi also provide marketplace for local community to promote their village product. This study analyzes the roles of Godevi in promoting the Sayan Tourism Village. Sayan Village is designated as one of the tourist villages in Gianyar Regency and also is part of Godevi's partner village. Godevi's platform helps tourism villages that have difficulty in developing village potential. The existence of a tourist village platform such as Godevi in the digitalization era is expected to increase tourist visits to Sayan Village, Ubud. This study aims to identify Godevi's role in promoting Sayan Village through digital platforms. The relevant research approach used in this study is a qualitative approach. Data were collected through observation, interviews, and documentation. The result of this study refer to the presence of the Godevi marketplace is very helpful for village tourism managers in developing village product. There are four roles of Godevi in promoting the Sayan Tourism Village namely the role of digital platforms as developers, tourism village assistance, facilitator, and cooperation partner.

Utilitas Ragam Media Digital dan Stuktur Persaingan Pasar antar Desa Wisata di Kawasan Perbukitan Menoreh

“…Perencanaan dan pemesanan tiket perjalanan, hotel, paket liburan, dan berbagai jenis aktivitas wisatawan telah diakses melalui media digital. Desa wisata juga telah semakin lekat dengan penggunaan media digital untuk kepentingan branding, promosi, dan pemasaran online (Aditya & Arini, 2022;Diniati, Salma, Lestari, Devi, & Tasliman, 2022;Ingkadijaya, Emansyah, & Mariati, 2022;Sitanggang et al, 2022;Yulianto & Putri, 2021). Aplikasi digital juga dipergunakan untuk kepentingan monitoring kesehatan wisatawan (Wirawan et al, 2020), pemasaran produk-produk kuliner (Razak & Novianti, 2022), serta early warning system di kawasan desa wisata yang rentan bencana dan gempa (Ahdiati, Soebiantoro, & Kusumanegara, 2022).…”

“…Penggunaan aplikasi berbasis website membantu promosi desa wisata (Aditya & Arini, 2022;DIMA, 2022;Sari & Batubara, 2021;Yulianto & Putri, 2021). Smart tourism technology mempengaruhi perilaku wisatawan dan niat berkunjung (Susanto et al, 2020).…”