Aktivitas pariwisata spiritual di kawasan pariwisata Ubud saat ini sudah menjadi trend yang seiring semakin berkembangnya industri pariwisata di Ubud. Terdapat dua tempat usaha jasa pariwisata spiritual yang memiliki tingkat kunjungan wisatawan yang meningkat dan sekaligus menjadi pioneer usaha jasa pariwisata spiritual di Ubud, yaitu Ubud Bodywork Centre dan Yoga Barn. Penulis mencari data mengenai elemen produk dari produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Penulis juga mencari data mengenai karakteristik dan motivasi wisatawan, serta menggolongkan tipologi wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi kepustakaan. Hasil yang diperoleh berdasarkan pengumpulan data tersebut adalah bahwa elemen produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn dapat dilihat berdasarkan physical plant, service, hospitality, freedom of choice dan involvement. Karakteristik wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn didominasi oleh kaum perempuan dengan umur rata-rata 31-40 tahun dan mereka yang datang dengan motivasi yang terdiri atas motivasi intrinsik dan motivasi ektrinsik, secara intrinsik motivasi wisatawan adalah combination dan self belive, sedangkan secara ektrinsik adalah reference group/influence dan golongan tipologi wisatawan spiriual di Ubud Bodywork Centre dan Yoga Barn tergolong tipe Drifter dan Eksplorer. Disarankan untuk tokoh-tokoh pendahulu spiritual Ubud maupun pemilik usaha jasa pariwisata spiritual di Ubud untuk memfasilitasi orang lokal yang mempunyai keahlian di bidang aktivitas spiritual namun terkendala di bidang bahasa inggris, agar diberikan pelatihan-pelatihan maupun les yang nantinya agar guru/instruktur yoga maupun kegiatan spiritual lainnya nantinya di ajarkan langsung oleh masyarakat Ubud.

The development of spiritual tourism activities in the Ubud Tourism Area based on the Tourism Area Life-Cycle Theory is at consolidation stage, which is seen from the many places that offer spiritual tourism activities both owned by local people and foreigners, resulting in price competition between these businesses.. The purpose of this research are to identify driving factors and implications of spiritual tourism development in the Ubud Tourism Area. This research is a qualitative descriptive study using observation and interviews for data collection methods. The theory used in this research are Contemporary Spiritual and Alternative Tourism Theory to explain the driving factors and implications sustainability resulting from spiritual tourism activities development related to. The driving factors include internal factors such as history and education as popular goals, external factors such as capitalism, world travel trends, and demand. Implications of this are implications for environmental, such as the conversion of residents' settlements and land conversion, for socio-cultural, such as changes in the consumption patterns of local people and revitalization of local spiritual activities, and for the economic, such as increased employment, increased income for spiritual service businesses, and increased ownership of local tourism businesses, where these implications require supervision by stakeholders so that they remain sustainable and provide optimal local communities benefits.Keywords: Implications, Spiritual Tourism, Ubud Tourism Area.

The Covid-19 pandemic has devastated Indonesia's tourism and creative economy industry, nearly destroying all aspects of life, particularly in Bali, which is heavily reliant on tourism. This has an impact on all aspects of society, including the citizens of Sayan Village, Gianyar, who work primarily in the hospitality and tourism industries. The purpose of the program is to provide local culinary marketing training via virtual media as an alternative to digital marketing for MSME owners to help market their products. Training, demonstration, and workshops are the methods used. The program's outcomes were successful in increasing partners' knowledge of how to market MSME products through virtual tours.

Storynomics tourism is one of the strategies in promoting tourism, especially rural tourism. The cultural heritage in Munggu Tourism Village has historical stories and cultural values that are still believed by the local community, so the concept of storynomics tourism can be developed in promoting digital-based rural tourism by still maintaining local wisdom in the form of verbal traditions. The storynomics concept of Munggu Tourism Village is a form of promotion of digital storytelling-based rural tourism with the concept of storytelling in a creative content in which there is a concise description of verbal traditions in two language versions, that are bahasa Indonesia and English. This study analyzed the storynomics tourism which is directed as a new way to promote the uniqueness of tourist attractions in Munggu Tourism Village by telling verbal traditions including the history and cultural values of the local wisdom contained therein. This study aimed to apply the concept of storynomics tourism in Munggu Tourism Village in creating creative content by revealing verbal traditions as a medium for the promotion of rural tourism. The relevant research approach used in this study is a qualitative approach. The theory used in this research is storynomics tourism. This study concludes that Munggu Tourism Village has natural and cultural tourist attractions that keep the history and verbal traditions that have been believed by the local community for generations. Natural and cultural tourist attractions in the Munggu Tourism Village which are narrated for the promotion needs of the Munggu Tourism Village are The Tradition of Mekotek, The Traditional Swing, Munggu Beach, and Pancoran Pule, as well as the creative economy, namely Balinese traditional foods and paintings. Keywords : storynomics tourism, literary tourism, rural tourism, tourism promotion.

Government through The Ministry of Tourism and Creative Economy focuses on increasing digitization in the tourism sector. Godevi stands for Go Destination Village supports Government programs through digital applications specifically designed to tourism village empowerment. Godevi is a start up company specializing in tourism village development. Godevi is a digital platform that provides a marketplace for tourism village product and for tourist who love the authentic tourism village. Godevi also provide marketplace for local community to promote their village product. This study analyzes the roles of Godevi in promoting the Sayan Tourism Village. Sayan Village is designated as one of the tourist villages in Gianyar Regency and also is part of Godevi's partner village. Godevi's platform helps tourism villages that have difficulty in developing village potential. The existence of a tourist village platform such as Godevi in the digitalization era is expected to increase tourist visits to Sayan Village, Ubud. This study aims to identify Godevi's role in promoting Sayan Village through digital platforms. The relevant research approach used in this study is a qualitative approach. Data were collected through observation, interviews, and documentation. The result of this study refer to the presence of the Godevi marketplace is very helpful for village tourism managers in developing village product. There are four roles of Godevi in promoting the Sayan Tourism Village namely the role of digital platforms as developers, tourism village assistance, facilitator, and cooperation partner.