This research is to analyze strategies that must be carried out by Four Points by Sheraton Bali, Kuta to increase sales volume. The analysis technique used in this study is a SWOT analysis technique consisting of IFAS, EFAS, IFE, EFE, and IE. The procedure for collecting data uses the method of observation, interviews, and surveys. The sample used in this study is purposive sampling technique where the respondents consisted of 10 people, the Director of Sales and Marketing ( respondents 1), Director of Operation (respondents 2), Account Sales Manager (respondents 3), Executive Sales (respondents 4), Sales Admin (respondents 5), Digital Marketing Manager (respondents 6), Marketing Comuncation Manager (respondent 7), Graphic Designer (respondent 8), Reservation (respondents 9 and 10). The results of this research are Four Points by Sheraton Bali, Kuta in column I, where the right strategy is market penetration strategy, market development strategy, product development strategy. The implication of this research is that it can be used as a reference in maintaining the sustainability of Four Points by Sheraton Bali, Kuta.

The research entitled The Implementation of Community Based Tourism Model in Munggu Village Badung Bali focused on how Munggu tourist village manage the local tourist potencies based on community participation. Data collected by observation and deep interview with village leaders and Pokdarwis (local tourism management) Head. Though the status as tourist village for Munggu village is given in 2010 with 10 other villages in Badung Regency but the follow up run slowly until the new Pokdarwis Leader make a visit to Tourist Board of Badung Regency who give a slight understanding. Then, the community-based management is implemented start from village legality, local people representative, socialization program to stakeholders, people chance for getting job, collaboration with BumDes (Commercial Village Board) as well as receiving profit through legal institution. In the program of managing Munggu Beach, Pokdarwis team held some preparations, such as cleanliness, placing food stall, parking area, toilet, information desk with healthy protocol aids. The source of fund come from food stall retribution and parking ticket.  Later, it is divided 45% for BumDes after taking some for operational and depreciation. It means that the profit is shared to people through relevant institution where as another 5% for donation and education program. In short, Munggu Tourist Village successfully implemented community-based tourism management which is similar to village management model in Bali

Desa Munggu telah ditetapkan sebagai desa wisata melalui Peraturan Bupati Badung Nomor 47 Tahun 2010 tentang Penetapan Kawasan Desa Wisata di Kabupaten Badung. Pengembangan pariwisata di Kabupaten Badung cenderung lebih menonjolkan keindahan alam, suasana pedesaan, dan keaslian sosial budaya masyarakat lokal. Penelitian ini menganalisis tentang pengembangan potensi Desa Wisata Munggu sebagai daya tarik wisata berbasis masyarakat di Kabupaten Badung. Penelitian ini bertujuan untuk mengidentifikasi pengembangan potensi Desa Wisata Munggu sebagai daya tarik wisata berbasis masyarakat di Kabupaten Badung. Penelitian ini dilakukan di Desa Wisata Munggu, Kecamatan Mengwi, Kabupaten Badung. Penelitian ini menggunakan jenis penelitian kualitatif yang bersifat deskriptif kristis dengan melakukan pengamatan langsung atau observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa potensi pengembangan Desa Wisata Munggu didukung dengan daya tarik wisata (attraction) yang terdiri dari daya tarik wisata alam, budaya, spiritual, dan minat khusus, fasilitas pndukung pariwisata, aksesibilitas yang cukup memadai, dan kelembagaan yang mendukung pariwisata di Desa Wisata Munggu.

Kelan Beach is one of the tourist attractions that until now has become a tourist location that is crowded with local and foreign tourists. Tourism is an attraction for tourists visiting Kelan Beach. The problem encountered in this research is that there is no accommodation or tourist attraction so that tourism in Kelan Beach has not developed well and the role of stakeholders in tourism development on Kelan Beach has not been carried out in accordance with the main objectives. This problem will be discussed using the SWOT analysis technique. This research is a qualitative research supported by the types of data and data sources, namely qualitative data and quantitative data as well as primary and secondary data. Data collection techniques used are observation, interviews, questionnaires and documentation. The data analysis technique used is the SWOT analysis technique, namely analyzing internal factors (strengths and weaknesses) and external factors (opportunities and threats) with the help of the Internal-External matrix and the SWOT matrix. In implementing the strategy for developing Kelan Beach as a sustainable tourist attraction, it also applies the principles of Green Tourism which lead to environmental preservation. With the condition of Kelan Beach where the environment still tends to be natural, the application of the principles of environmental preservation is a must. Preservation of the environment around Kelan Beach must involve the local community, government, businessmen and visiting tourists. The government, both regional and village governments, is obliged to issue a policy regarding environmental management around Kelan Beach which is based on the principle of preservation. Communities, entrepreneurs and tourists participate in supervising its implementation and are directly involved in preserving the environment around Kelan Beach. This is very important to implement so that tourism on Kelan Beach can be sustainable

Storynomics tourism is one of the strategies in promoting tourism, especially rural tourism. The cultural heritage in Munggu Tourism Village has historical stories and cultural values that are still believed by the local community, so the concept of storynomics tourism can be developed in promoting digital-based rural tourism by still maintaining local wisdom in the form of verbal traditions. The storynomics concept of Munggu Tourism Village is a form of promotion of digital storytelling-based rural tourism with the concept of storytelling in a creative content in which there is a concise description of verbal traditions in two language versions, that are bahasa Indonesia and English. This study analyzed the storynomics tourism which is directed as a new way to promote the uniqueness of tourist attractions in Munggu Tourism Village by telling verbal traditions including the history and cultural values of the local wisdom contained therein. This study aimed to apply the concept of storynomics tourism in Munggu Tourism Village in creating creative content by revealing verbal traditions as a medium for the promotion of rural tourism. The relevant research approach used in this study is a qualitative approach. The theory used in this research is storynomics tourism. This study concludes that Munggu Tourism Village has natural and cultural tourist attractions that keep the history and verbal traditions that have been believed by the local community for generations. Natural and cultural tourist attractions in the Munggu Tourism Village which are narrated for the promotion needs of the Munggu Tourism Village are The Tradition of Mekotek, The Traditional Swing, Munggu Beach, and Pancoran Pule, as well as the creative economy, namely Balinese traditional foods and paintings. Keywords : storynomics tourism, literary tourism, rural tourism, tourism promotion.