2014
DOI: 10.20885/jsb.vol17.iss2.art10
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Peran product cues and risk aversion pada purchase intention dan post purchase feelings

Abstract: The research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion towards purchase intention and post-purchase feeling of counterfeited computer software and music CD. This research study collected data from two populations which are students and employee. Approximately 128 respondents involved to give respond for the survey. The analysis using Structural Equation Model (SEM) show that product cues and risk aversion give different significant impact towards purchase intenti… Show more

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