Perancangan Konten Digital Edukasi Tentang Anti “Food Waste” Melalui Video Animasi

Abstract

Sampah makanan semakin menjadi masalah yang serius dewasa ini. Tumpukan sampahnya dapat mencapai 23-48 ton per tahun menurut data Bappenas yang bekerja sama dengan World Resources Institute dan Waste For Change. Sampah makanan dapat dibagi menjadi dua yaitu food waste dan food loss. Food waste merupakan sampah makanan hasil aktivitas konsumen, sedangkan food loss merupakan sampah makanan sebelum sampai pada konsumen. Sektor terbesar penyumbang tumpukan sampah makanan berasal dari food waste yaitu sampah hasil aktivitas konsumen akibat makanan yang tidak dihabiskan. Dengan demikian, tujuan perancangan ini adalah untuk memberikan edukasi masyarakat mengenai sebab akibat adanya sampah makanan yang dapat terjadi serta pengaruhnya bagi masa depan Indonesia. Metode perancangan yang digunakan berdasarkan hasil studi literature dan kuesioner berupa video animasi tentang edukasi singkat berisi pemaparan data terkait sampah makanan dan pengaruhnya untuk media sosial dan Youtube. Konsep komunikasi dalam video ini menggunakan metode asosiatif secara informatif dan persuasif.

Community education approaches for food waste reduction in Indonesia: A systematic review

“…This is where the youth generation take their steps to influence others and spread the implementation about food waste through social media since they are the main users of it. Community education is needed to involve every category of the target audience [44].…”

“…The public can access educational content in the form of videos, articles, and resources related to food waste through their respective smartphones. The platform provides practical tips and guides in reducing food wastage in everyday life [44]. Then, other technologies, namely social media and blogs are effectively disseminate information about food waste.…”

Food waste warriors: Indonesian communities engage through workshops and social media education

“…Prizes included do not have to be fresh money, it can take the form of giving them things that can develop and support the participants' skills in implementing food waste management. Education about food waste regulation can be embedded in animation and post it in the social media so it engages more audiences [25].…”

“…If it is in Youtube media, then the thumbnail and title are crucial since they can attract the viewer to click on the food waste video. An animation-based video is more interesting, especially in targeting teenagers [25]. Informative and persuasive approaches are shown in this animation video content regarding food waste reduction [25].…”

“…An animation-based video is more interesting, especially in targeting teenagers [25]. Informative and persuasive approaches are shown in this animation video content regarding food waste reduction [25]. The seminar is a good way to have socialization about food waste for a general audience.…”