Perbandingan Kualitas Produk Sayur Dan Buah Pada Pasar Tradisional Dan Pasar Modern Di Kota Serang Dalam Penerapan Strategi Pamasaran

Abstract

Agricultural products are types of products that have disadvantages, among others: perishable and short shelf life, especially for horticulture. These weaknesses cause horticultural products to require special treatment from pre-harvest to post-harvest so that the quality does not decrease. A decrease in product quality will affect its sale value in the market. However, special handling requires additional costs, so the amount of post-harvest handling must also consider the demand of the buyer.This research aims to find out and understand the best storage treatment for fruits and vegetables to maintain the physical condition of the products and marketing strategies in traditional and modern markets.Based on the results of research shows that most of the people of Serang City tend to prefer shopping in traditional markets, but most also choose to shop in traditional and modern markets, in their opinion it can be concluded that if they shop at traditional markets they can bargain from prices that have been set and they can also directly, whereas if in the modern market they can only see the prices available on the desired goods.

Assessment of Variables in Fruit Product Safety Procedures in Surabaya City Modern Retail

“…Farmers as fruit suppliers know about post-harvest management through technical assistance from the Department of Agriculture or extension officers so that they are able to practice irradiation or harvesting green fruit or the waxing process, namely by dipping, spraying or smearing with a substance with a certain concentration. So it can be explained that the main purpose of storage is controlling the rate of transpiration, respiration, disease infection, maintaining the product in the most useful form for buyers [21]. Most modern retailers in the city of Surabaya always pay attention to product freshness every day.…”

Akselerasi Revitalisasi Proses Pemasaran Dage Desa Ciberung Menuju Economic Growth and Market Expansion

“…Metode pelaksanaan PKM yang akan dilakukan meliputi aktivitas-aktivitas untuk menyelesaikan masalah yang telah diuraikan, yaitu permasalahan dalam bidang pemasaran. Permasalah pada bidang pemasaran meliputi proses pemasaran tradisional yang masih diterapkan oleh pengrajin dage di lingkungan Desa Ciberung, hal ini mengakibatkan terbatasnya jangkauan pemasaran, proses branding yang tidak efektif, biaya pemasaran yang tinggi, dan pengumpulan data pasar yang tidak akurat (Khaeruman & Hanafiah, 2019). Oleh karena itu, berdasarkan deskripsi tersebut, diperlukan usaha-usaha untuk menanggulangi permasalahan tersebut melalui pelatihan terkait pengembangan marketing campaign, dan terakhir pelatihan terkait konsep dasar branding juga akan diberikan untuk mendorong produk dage Desa Ciberung dapat bersaing dan mengekspansi pasar dengan pendekatan pemasaran modern.…”

Strategi Ekspansi Pasar Kosmetik Dan Perawatan Diri Di Filipina Studi Kasus PT. X

“…Dimana perusahaan melakukan identifikasi segmen pasar dan membagi basis pelanggan yang masif menjadi kelompok-kelompok konsumen. Dengan melakukan segmentasi, perusahaan dapat dengan mudah memahami kebutuhan dan keinginan pelanggan sehingga memungkinkan untuk dapat menyesuaikan kegiatan bisnis sesuai dengan kebutuhan dan keinginan pelanggan (Cahyani & Fatikha, 2023) 2. Targeting.…”