2003
DOI: 10.1177/0273475302250567
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Perceived Characteristics and Abilities of an Effective Marketing Department Head

Abstract: This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head’s effectiveness. Implications for faculty, department heads, and university administrators are addressed.

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Cited by 19 publications
(33 citation statements)
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“…The current research extends the research of Trocchia and Andrus (2003) in several ways. First, this research applies a relevant theoretical framework (i.e.…”
mentioning
confidence: 61%
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“…The current research extends the research of Trocchia and Andrus (2003) in several ways. First, this research applies a relevant theoretical framework (i.e.…”
mentioning
confidence: 61%
“…Second, the sample used in the current study contains responses from all academic disciplines typically contained within a business school rather than limiting the scope to a single discipline. Third, the sample in the current research examines the perceptions from faculty members at private universities, which serves to assess the generalizability of Trocchia and Andrus' (2003) findings in public universities. Fourth, the sample in this research contains responses from faculty members, department heads, and deans, rather than strictly faculty members, to account for the perspectives of subordinates, incumbents, and superiors.…”
mentioning
confidence: 99%
“…A range of qualitative studies have documented the perceived characteristics and behaviours associated with the effectiveness of personnel such as pro-vice chancellors (Spendlove 2007), academic programme directors (Ladyshewsky and Vilkinas 2012) and heads of departments (Trocchia and Andrus 2003;Hamlin and Patel 2015).…”
Section: An Underexplored Area Of Higher Education Practicementioning
confidence: 99%
“…In the USA, Murry and Stauffacher (2001) identified the skills and behaviours that deans, chairs, and faculty in research universities perceive as the important determinants of department chair effectiveness. Similarly, through a survey instrument, Trocchia and Andrus (2003) explored the perceived characteristics and abilities of effective marketing department heads within American universities. In the UK, Spendlove (2007) investigated the competencies for effective leadership (i.e.…”
Section: Managerialism and Npm In Higher Educationmentioning
confidence: 99%