Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food

Temesi, Ágoston; Bacsó, Ágnes; Grunert, Klaus G.; Lakner, Zoltán

doi:10.3390/nu11040740

Cited by 25 publications

(27 citation statements)

References 29 publications

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“…Several other studies indicated information and knowledge, both subjective and objective, as relevant antecedents of functional products’ consumption [16,17,18]. In addition to the intervening factors already emerged in previous studies, Temesi et al [19] have found a new factor called the Perceived Correspondence of Health that plays an important role in consumers’ perception of functional ingredients.…”

Section: Introductionmentioning

confidence: 96%

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

Verneau

Furno

2019

Nutrients

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The paper investigated whether information about the health benefit produced by lycopene could influence consumers’ willingness to pay (WTP) for canned crushed tomatoes enriched with lycopene. An additional aim was to determine whether the main socio-demographic variables, such as sex, age, income and selected attitudinal factors, affect WTP. To this end, a non-hypothetical experimental auction was carried on with five repeated rounds. Results show a relevant impact of information on WTP in the case of lycopene-enriched products, whereas no difference in bids emerges for the conventional product, either on average or at the quantiles. Previous knowledge seems to have a modest influence upon WTP, but it shows a significant interaction with the information shock provided during the experiment, so that the effect of the latter is more pronounced when previous knowledge is low. In addition, age, sex, food technology neophobia, trust in science and implicit attitudes towards food technology significantly affect participants’ WTP.

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Section: Introductionmentioning

confidence: 96%

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

Verneau

Furno

2019

Nutrients

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“…The reasons why people buy FF are very diverse, yet healthiness and well-being are something all have in common (Hosni and Periklis, 2017; Ozan et al, 2012) and therefore, a consumer will choose a functional over a regular product (Temesi et al, 2019; Jasiulewicz and Lemanowicz, 2016). In addition, experience with a medical condition increases the likelihood of accepting FF (Siró et al, 2008).…”

Section: Cross-sectional Analysis Of Consumers' Attitudesmentioning

confidence: 99%

Consumers’ attitudes towards functional dairy market in Croatia - a cross-sectional study

Banjari

Domiter

Ostrognjaj³

et al. 2020

Mljekarstvo.com

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Modern consumers ask for foods that have beneficial effects beyond the traditionally known nutritional role. This is the core definition of functional foods, however, many consumers are confused with what functionality represents. Milk and dairy products stand out as the largest segment of functional foods. Given the diversity of Croatia’s functional dairy market, the aim of this study was to conduct market analysis and to analyse whether consumers’ attitudes towards functional foods in general, and specifically functional dairy products, changed throughout years (by comparing year 2011/12 to 2019). Market analysis was done according to the standardized methodology while for consumer’s attitudes an online, study-specific questionnaire was used. The same questionnaire was used for both study years. Total of 231 participants in 2011/12 and 221 in 2019 completed the questionnaire. In comparison to 2011/12, statistically less people are buying functional foods (44.3 % in 2019 vs 63.5 % in 2011/12, p=0.026) but the awareness improved over time, especially regarding probiotics. Within eight years, two new growing categories of functional dairy were identified; yoghurt with chia seeds and high-protein products, while the range of lactose-free products bloomed. Cross-sectional analysis showed that the only consistent independent indicator of consumer’s decision to buy a functional over a regular product is the self-care for health, which increases the likelihood by 50.2 %. Unlike eight years ago, pre-existence of a medical condition increases the likelihood to buy a lactose-free product (by 47.4 %), regardless of what the medical condition is. Despite some positive shifts observed, general awareness of what functionality represents and what is the intended purpose of a product is fragmentary. Our findings support the need for stronger, specifically targeted evidence-based communication towards the consumers.

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“…For example, rye bread and omega-3 are not necessarily a natural combination, but since rye bread is a familiar food for Danish consumers, the logistic regression for this combination was higher than expected at 0.458 for intention to buy and 0. Instead, it is more important that their health effects be similar [12]. For this study, 1,016 Hungarian respondents answered a 10-minute questionnaire.…”

Section: Introductionmentioning

confidence: 99%

Marketing strategies for functional food products

Chen¹,

Martirosyan²

2021

FFHD

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Functional foods are experiencing a growing demand worldwide as consumers seek ways to take control of their health. Despite this growing demand, the lack of a standard definition for functional food for formal categorization and regulation results in many functional food products run into hurdles for consumer acceptance, as many people are not familiar with the concept, and scientific evidence that could increase legitimacy of these products is not widely available. Of the 15 steps the Functional Food Center has outlined for development of functional food products, marketing a product to educate people is closely related to consumer acceptance and is therefore an important step to study to increase success of functional food products. This review article will focus on recent studies that examine carrier/ingredient combinations, information channels, credibility, and consumer targeting and how they can impact consumer intent to purchase or accept functional foods. These studies build off hypotheses tested in pre-existing studies or bring in novel determinants to consider. Finally, advice on marketing based on the results in the included papers and from an industry expert will be discussed.Keywords: Functional Food Marketing, Carrier/Ingredient Combinations, Perceived Fit, Information Channels, Credibility, Consumer Targeting, Advertising, Consumer Acceptance, Purchase Intent

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Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food

Cited by 25 publications

References 29 publications

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

Consumers’ attitudes towards functional dairy market in Croatia - a cross-sectional study

Marketing strategies for functional food products

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