2019
DOI: 10.1371/journal.pone.0212353
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Perceived ease of flavored e-cigarette use and e-cigarette use progression among youth never tobacco users

Abstract: Background There is an increased need to understand how e-cigarette flavors may contribute to e-cigarette uptake and use among youth. We examined the relationship between perceived ease of flavored e-cigarette use and e-cigarette use susceptibility and progression among a nationally representative sample of U.S. youth never tobacco users. Methods The wave 1 (2013-2014) and wave 2 (2014-2015) surveys of PATH Study were used. Youth never tobacco users (ages 12-17) who reported whether flavored e-cigarettes were … Show more

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Cited by 29 publications
(27 citation statements)
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“…The combination of widespread use and unknown health effects of new alternative, non-combustion tobaccorelated products, delivered by JUUL and related devices, points to a pressing need to investigate respiratory system responses to inhaled JUUL and JUUL-related aerosols. The availability of more than 7700 unique flavors for ENDS, including sweet and fruity flavors [69] is considered the main driver of the recent explosive use of e-cigs among pre-teens, teens and young adults [4][5][6]39]. In response, at least in part, to an unexpected public outcry in October 2019, JUUL Labs suspended the sale in the US of their popular flavored pods: crème brûlée, mango, cool mint, and fruit medley [70].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The combination of widespread use and unknown health effects of new alternative, non-combustion tobaccorelated products, delivered by JUUL and related devices, points to a pressing need to investigate respiratory system responses to inhaled JUUL and JUUL-related aerosols. The availability of more than 7700 unique flavors for ENDS, including sweet and fruity flavors [69] is considered the main driver of the recent explosive use of e-cigs among pre-teens, teens and young adults [4][5][6]39]. In response, at least in part, to an unexpected public outcry in October 2019, JUUL Labs suspended the sale in the US of their popular flavored pods: crème brûlée, mango, cool mint, and fruit medley [70].…”
Section: Discussionmentioning
confidence: 99%
“…E-cig devices were formally targeted to adult smokers attempting to quit smoking; however, e-cigs have quickly gained immense popularity among adolescents and young adults, making these devices the most popular form of tobacco product usage within this demographic [1]. Moreover, ENDS products are more attractive to youth (< 18 years of age) compared to cigarettes at least in part due to targeted marketing and availability of a substantial assortment of flavored e-liquids [3][4][5][6]. According to the Centers for Disease Control and Prevention (CDC), e-cig usage among youth has increased to more than 5 million individuals in the US as of 2019 [7,8], in addition to about 8 million adult users [9].…”
mentioning
confidence: 99%
“…Due to flavour availability, youths may begin to vape thinking that they will be less likely to be addicted to nicotine and less likely to harm their health and that of others. This would be especially important if using non-tobacco flavoured e-cigarettes is a gateway to smoking combustible cigarettes, although evidence to support the gateway hypothesis is mixed 33–35…”
Section: Discussionmentioning
confidence: 99%
“…Tobacco product curiosity correlates with product susceptibility and use among youth 14,28 . Youth who perceived flavored smokeless tobacco and flavored e-cigarettes as easier to use than unflavored options were more likely to be susceptible to smokeless tobacco use 17 and to initiate future e-cigarette use 16 , respectively. The present discrete choice findings demonstrate that multiple independent product-related factors are associated with constructs shown to predict future tobacco use.…”
Section: Discussionmentioning
confidence: 99%
“…In each experiment, for each pair of product composites, participants were asked which product 'are you more curious about', which 'is more dangerous to health', which 'would be easier to use', and which 'would give a bigger 'buzz' or 'head rush''. These outcomes were chosen because of previous work showing associations between tobacco use and/or susceptibility with youth-reported curiosity 14 , perceived danger 15 , and perceived ease-of-use 16,17 . The outcome 'buzz' was introduced to measure perceived physiological effects or potency.…”
Section: Discrete Choice Experimentsmentioning
confidence: 99%