Perceived Importance Factors of Restaurants in Relation to University Customers' Demographic Characteristics

Sim, J. S.; Eng, Jamie; Schmidbauer, Paul

doi:10.1300/j061v03n03_08

Cited by 3 publications

(3 citation statements)

References 2 publications

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“…Furthermore, in contrast to previous research (Sim et al ., 1999), which reported no differences between males and females and restaurant attributes (e.g. quality of the food, service, cost/value of the meal, ambiance and nutrition), in this study males and females differed significantly.…”

Section: Conclusion Limitations Recommendations and Future Researchcontrasting

confidence: 89%

“…The questionnaire was developed considering different areas (nutrition, hospitality) and pertinent literature on nutrition and hospitality (Palmer and Leontos, 1995; Sim et al ., 1999; Middleton, 2000). The questionnaire was examined by a group of university academics, and then approved by the Institutional Review Board at the researchers' university.…”

Section: Methodsmentioning

confidence: 99%

“…These rather contradictory developments may not be surprising after all. In fact, studies conducted in restaurant environments (Sim et al ., 1999) conclude that while food quality is the most regarded aspect of the eating out experience, nutritional value is the least. Findings such as these have consequently prompted other researchers to suggest that eating out at restaurants is a major contributor to the obesity epidemic in the United States (Jones, 2009).…”

Section: Literature Review: Impacts Of Unhealthy Eating and The Hospimentioning

confidence: 99%

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Eating out, nutrition, education and the consumer: a case study from Alabama

Alonso¹,

O’Neill²,

Zizza³

2011

Int J Consumer Studies

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Increasingly, there is agreement that the hospitality industry, particularly the restaurant sector, can significantly impact people's eating behaviour. This impact includes the nutritional intake of meals many restaurants sell that may lead to problems such as the growing obesity epidemic. This preliminary study investigates consumers' attitudes towards their eating out experience as it relates to their reasons for eating out and the importance that nutrition may place in their experience when eating out. Findings suggest differences in consumer attitudes towards these issues based on their gender, educational achievement level and type of restaurant they frequent. Nutritional awareness and education strategies do not appear to be reaching groups that are more exposed and/or more prone to unhealthier food consumption. Overall, consumers do not seem interested in education or involvement in healthier consumption.

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Section: Conclusion Limitations Recommendations and Future Researchcontrasting

confidence: 89%

Section: Methodsmentioning

confidence: 99%

Section: Literature Review: Impacts Of Unhealthy Eating and The Hospimentioning

confidence: 99%

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Eating out, nutrition, education and the consumer: a case study from Alabama

Alonso¹,

O’Neill²,

Zizza³

2011

Int J Consumer Studies

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The Effects of Online Social Identity Signals on Retailer Demand

Babar,

Mahdavi Adeli,

Burtch

2023

Management Science

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Recent shifts in societal discourse have led digital platforms to support equity, inclusivity, and diversity by introducing identity-signaling features, for example, indicators of owner race or gender. In this work, we explore whether, when, and how using those features may impact retailer demand. We tackle this question via a multimethod study. We begin by conducting a controlled experiment on Prolific.co , presenting subjects with actual Google Places business profiles for a set of Black-owned restaurants in Chicago. We randomly vary the presence of Black- and women-owned labels in these profiles and assess subjects’ expectations of popularity and quality along various restaurant dimensions. Our results demonstrate that the Black-owned label, in particular, drives significant increases in all outcomes with the effects arising primarily from Black and democratically liberal subjects. Next, we conduct an archival analysis of the effect label adoption has on the physical foot traffic that retailers receive based on SafeGraph’s mobile patterns database. Our difference-in-differences estimations yield consistent results; we find evidence of a positive average effect on foot traffic volumes. Further, we show that a rise in visitors from liberal-leaning geographies drives these effects. We discuss implications for digital platform operators and retailers. This paper was accepted by Duncan Simester, marketing. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mnsc.2023.01168 .

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Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln

Lüth¹

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Gemeinschaftsverpflegungseinrichtungen (GV) stellen für Bio-Lebensmittel einen zunehmend bedeutenden Absatzkanal dar. Die Kenntnisse über ein ökologieorientiertes Vermarktungskonzept sind in der Branche jedoch bisher rudimentär. Ziel dieser Studie ist es daher, eine zielgruppenspezifische Marketingstrategie für Öko-Lebensmittel in der GV zu entwickeln. Dazu wurden im Vorfeld Experteninterviews mit insgesamt 6 GV-Einrichtungen geführt. Anschließend folgte eine Computer gestützte Gästebefragung (n = 600) in den Mensen Göttingen und Kassel sowie in den Betriebsrestaurants der Volkswagen AG Wolfsburg. Die zentralen Ergebnisse der Gästebefragung weisen auf eine öko-affine Käuferschaft in der GV zwischen 10 % und 30 % je nach Einrichtung und Struktur der Befragten hin. Um eine ausreichend große Zielgruppe für ein Öko-Angebot in der GV zu erreichen, sind über diese Kernzielgruppe hinaus noch weitere Kundengruppen zu erschließen. Dabei wird von einer dominanten Öko-Positionierung, d. h. der alleinigen Fokussierung auf Öko-Argumente, abgeraten. Vielmehr ist nach anderen relevanten Zielgruppen und ihren Essensvorlieben zu suchen. Auf Basis einer für die GV-Gäste erstellten allgemeinen Ernährungstypologie wurde eine weitere, relativ große Gruppe mit einem überdurchschnittlichen Gesundheits-und Figurbewusstsein identifiziert. Dieses Gästecluster steht Bio-Lebensmitteln zwar bisher positiv gegenüber, verfügt allerdings über keine kaufrelevanten Bio-Präferenzen. Im Rahmen der Discrete Choice-Analyse konnte anhand von Marktanteilsschätzungen verschiedener Menülinien gezeigt werden, dass sich Bio-Produkte bevorzugt mit gehobeneren Qualitäten kombinieren lassen. Zur Ansprache der erweiterten Zielgruppe wird daher eine Kombination von Öko-mit Gesundheitsargumenten im Rahmen einer gleichberechtigten Positionierung vorgeschlagen. Als Einführungskonzept einer Bio-Range ist je nach Erfahrungsstand der GV-Leitung zunächst die Komponenten-Variante vorzuziehen, um eine weitere Verringerung der Zielgruppe aufgrund von anderen 13 Geschmackspräferenzen zu vermeiden. Im weiteren Verlauf wäre schließlich eine Multi-Segment-Strategie mit verschiedenen zielgruppengerechten Menülinien anzustreben.

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Perceived Importance Factors of Restaurants in Relation to University Customers' Demographic Characteristics

Cited by 3 publications

References 2 publications

Eating out, nutrition, education and the consumer: a case study from Alabama

Eating out, nutrition, education and the consumer: a case study from Alabama

The Effects of Online Social Identity Signals on Retailer Demand

Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln

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