Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

Wai, Kok; Dastane, Omkar; Johari, Zainudin; Ismail, Nurlida

doi:10.2139/ssrn.3498766

Cited by 24 publications

(22 citation statements)

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“…Based on previous studies, perceived risk is measured by several dimensions such as financial risk, performance risk, product risk, time risk, social risk, and other dimensions (Chen, 2013;Courage et al, 2019;Forsythe & Shi, 2003;Ariffin et al, 2018;Tham et al, 2019;Wang, 2019). By adopting these researches, this research used financial, product, time, delivery, and privacy risks to measure perceived risk in online purchase at Shopee.…”

Section: Relationship Between Perceived Risk and Purchase Intentionmentioning

confidence: 99%

Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users

Rahmi¹,

Ilyas²,

Tamsah³

et al. 2022

JSB

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This research aimed to analyze the role of perceived risk in the relationship between brand awareness and purchase intention. This research is important because the perceived risk of online purchasing can influence consumer purchasing behavior.Design/methodology/approach: This research used an explanatory study with a quantitative approach. The research was conducted on 112 Shopee users in Makassar City. Data were collected through an online questionnaire. The data collected were analyzed using the Structural Equation Modelling (SEM) with the AMOS application and the Sobel Test to test the indirect relationship.Findings: Risk, financial risk, time risk, delivery risk, and privacy risk were essential elements forming perceived risk. Brand awareness had a positive influence on purchase intention. Perceived risk was a variable that mediated the influence of brand awareness on purchase intention.Originality/value: The results of this research indicated that the more aware consumers are of a brand, the negative perceptions of the brand will appear due to the ease with which information was disseminated and accepted by consumers. Perception of risk is a factor that can reduce consumer buying interest. Consumer purchase intention towards a known brand will decrease if the brand is perceived as having a high risk.Research limitation: This research was conducted on most students who did not yet have stable financial capabilities. For further studies, we suggest using respondents who have better financial ability to provide a more tangible measurement of purchasing ability.Practical implication: Results showed that perceived risk could reduce the influence of brand awareness on purchase intention. Thus, minimizing risk, ensuring the absence of perceived negative things before choosing a brand, and ensuring consumer comfort in using a brand were factors encouraging purchase intention.

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Section: Relationship Between Perceived Risk and Purchase Intentionmentioning

confidence: 99%

Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users

Rahmi¹,

Ilyas²,

Tamsah³

et al. 2022

JSB

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“…According to Tham, Dastane, Johari, and Ismail (2019), online business is a popular form of business, such kinds of business are highly encouraged. The area of the study analyzed the influence of financial risk, convenience risk, non-delivery risk, return policy risk, and product risk on online consumer behavior of Malaysian shoppers.…”

Section: Literature Reviewmentioning

confidence: 99%

Buying Behavior Under Coronavirus Disease (COVID-19) Pandemic Situation: A Online Perspective Case in Bangladeshi Shoppers

Alam¹

2020

CBR

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Coronavirus disease (COVID-19) is an highly infectious respiratory disease caused by a newly discovered coronavirus. Most people infected by the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment; a portion of infected people may die. Under coronavirous disease pandemic situation, human normal life, movement and business has been disturbed due to lockdown and closing of shopping malls and business centers in the city. Nowadays, e-commerce is a vigorous tool for diminishing streaming business processes, cycle time, organizational costs, stay at home, maintain social distancing, protect from virus, and enlightening associations with both shoppers and business partners. The research investigated the buying behavior of Bangladeshi shoppers under coronavirus disease (COVID-19) pandemic situation in case of online perspective. The research reconnoitered the impact of five aspects: health aspect, price aspect, product aspect, trust aspect, and place aspect on online buying behavior under coronavirus disease (COVID-19) pandemic situation in Bangladesh. Data were collected through a structured questionnaire by online survey method from 155 samples which encompass online shoppers in country. Simple random sampling technique were used. Data were analyzed using factor analysis, reliability analysis, and multiple regression analysis. Findings revealed that four out of five aspects: health aspect, price aspect, product aspect, and place aspect had a positive and significant influence on online buying behavior under coronavirus disease (COVID-19) pandemic situation in the perspective of Bangladesh. The assessment generates responsiveness among online practicing companies, researchers, managers, shoppers, and prospects online buyers. Online functioning businesses could be a successful leading aspects for explaining online buying behavior under coronavirus disease (COVID-19) pandemic situation in the context of Bangladesh.

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“…In the Malaysian context, the research has been done on ICT Adoption in Small and Medium Enterprises (e.g. Haba & Dastane, 2018;Tham, Dastane, Johari & Ismail, 2019). Besides this, Relationship between information technology acceptance and organisational agility (Zain, Rose, Abdullah & Masrom, 2005).…”

Section: Introduction 1mentioning

confidence: 99%

The Impact of Technology Adoption on Organizational Productivity

LAKHWANI¹,

Dastane²,

Satar³

et al. 2020

JIDB

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Purpose: This research investigates the impact of technology adoption on organisation productivity. The framework has three independent variables viz. technological change, information technology (IT) infrastructure, and IT knowledge management and one dependent variable as organisational productivity. Research design, data and methodology: An explanatory research design with a quantitative research method was employed, and data was collected using a self-administered questionnaire using online as well as an offline survey. The sample consisted of 300 IT managers and senior-level executives (production as well as service team) in leading IT companies in Malaysia selected using snowball sampling. Normality and reliability assessment was performed in the first stage utilising SPSS 22, and Confirmatory Factory Analysis (CFA) was performed with maximum likelihood estimation to assess the internal consistency, convergent validity, and discriminant validity. Finally, Structural Equation Model (SEM) and path analysis are conducted using AMOS 22. Results: The research findings demonstrated that technological change and IT infrastructure positively and significantly impact the organisation's productivity while IT knowledge management has significant but negative impact on organizational productivity of IT companies in Malaysia. Conclusion: The research concludes that all three factors plays important role in deciding organizational producvity. Recommendations, implications, limitations and future research avenues are discussed.

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Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

Cited by 24 publications

References 0 publications

Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users

Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users

Buying Behavior Under Coronavirus Disease (COVID-19) Pandemic Situation: A Online Perspective Case in Bangladeshi Shoppers

The Impact of Technology Adoption on Organizational Productivity

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