Perceived severity, fear of retaliation, and suspect report intention of general public during COVID‐19 pandemic: A moderated moderation analysis

Abstract

Management of COVID‐19 largely depends on the reporting of suspected or confirmed positive cases. This study examined public's suspect report intention during COVID‐19 using and extending the theory of planned behavior by adding two incident‐specific variables such as perceived severity of COVID‐19 and fear of retaliation. Direct association of attitude, subjective norm, and perceived behavioral control with suspect report intention and moderating role of perceived severity of COVID‐19 and fear of retaliation were probed. This study also investigated whether the moderation of perceived severity of COVID‐19 (primary moderator) varies with different level of fear of retaliation (secondary moderator) using moderated moderation analysis. Analyzing data collected from 554 Indian citizens provides evidence that attitude, subjective norm, and perceived behavioral control were positively associated with suspect report intention. Perceived severity of COVID‐19 and fear of retaliation negatively moderated such associations. When fear of retaliation was high, high perceived severity of COVID‐19 did not positively moderate the association of attitude, subjective norm, and perceived behavioral control with suspect report intention. Perceived behavioral control was the most potent facilitator and fear of retaliation was the strongest inhibitor of suspect report intention. Understanding people's suspect report intention can assist in implementing awareness programs to encourage suspect report intention and stop the community spread of COVID‐19.

The lesser of two evils: Assessing the public acceptance of AI thermal facial recognition during the COVID‐19 crisis

“…To address the second research goal, this study explored the mediating effects of PB and risks on PA of AITFR. As shown in Figure 4, PB, rather than PR, were stronger mediators in both the perceived severity–acceptance and trust–acceptance relations, which is in line with previous studies (Bronfman & Vázquez, 2011; Das & Kumar, 2022; Terwel et al., 2009). This finding can be attributed to the fact that PB were more influential than PR regarding AITFR acceptance, whereas the PSC and ST had a stronger relationship with PB.…”

“…The PSC refers to an individual's subjective evaluation of the seriousness of the pandemic and is one of the greatest predictors of health‐protective behavior (Das & Kumar, 2022; Weinstein, 2000). Perceived severity encompasses evaluations of the health consequences of a disease as well as its broader social consequences.…”

“…Perceived severity encompasses evaluations of the health consequences of a disease as well as its broader social consequences. PSC has been widely studied during the COVID‐19 pandemic (Das & Kumar, 2022; DeDonno et al., 2022; Deng et al., 2020; Li et al., 2020). A high perception of disease severity engenders proactive health‐protective behaviors (Li et al., 2020; Weinstein, 2000).…”