2021
DOI: 10.3390/su13147860
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Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain

Abstract: Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ecotourism applied to a natural park, (ii) analyze the dimensions of perceived value that predict ecotourism satisfaction, and (iii) identify the dimensions of perceived value that predict ecotourists’ intentions to return, recommend, and provide positive word of mouth about the ecotourism destination a… Show more

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Cited by 18 publications
(18 citation statements)
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“…Conversely, as mentioned, guests with green and low-carbon knowledge would require hotels' low-carbon services; the higher the service quality, the more satisfaction that guests had. This was similar to studies by Carrascosa-López et al [164] and Gursoy and McCleary [165]; specifically, perceived destination value and perceived destination knowledge positively affected guests' satisfaction. In addition, the management concept closely relates to corporate image [166].…”
Section: Discussionsupporting
confidence: 90%
“…Conversely, as mentioned, guests with green and low-carbon knowledge would require hotels' low-carbon services; the higher the service quality, the more satisfaction that guests had. This was similar to studies by Carrascosa-López et al [164] and Gursoy and McCleary [165]; specifically, perceived destination value and perceived destination knowledge positively affected guests' satisfaction. In addition, the management concept closely relates to corporate image [166].…”
Section: Discussionsupporting
confidence: 90%
“…Therefore, the authors present a formula of tourist loyalty identifying indicators of expectations, perceived quality, overall image of the destination, satisfaction of the tourist, intention to recommend, and intention to repeat the visit. In addition, academics such as Carrascosa-López et al [41] managed to identify loyalty variables which they divided into returning, recommending, and providing a positive word of mouth about the destination. In this sense, Mao and Zhang [35] measured loyalty by the return intention and the possibility of spreading it by word of mouth to their family and friends.…”
Section: Loyalty In Adventure Tourismmentioning
confidence: 99%
“…Directly the quality of ecotourism will encourage tourist satisfaction [22], therefore the quality of tourist sites must maintain the quality of the tourist environment in order to remain leatari [23]. However, along with the COVID-19 pandemic, the quality of ecotourism practices must also implement health protocols in order to achieve and increase ecotourism consumer satisfaction [11].…”
Section: Health Protocols Moderate the Quality Of Ecotourism On Touri...mentioning
confidence: 99%
“…Satisfaction has a significant effect on loyalty [49]. To strengthen the existence of health protocols at ecotourism locations, tourism service providers and institutions from ecotourism and the government are needed, and positive word of mouth is needed so that tourists return to ecotourism [22]. It is hoped that marketing strategies that can be applied in an effort to increase tourist satisfaction and loyalty and provide managerial guidance will prepare positive constructions that lead to consumer satisfaction in the future [50].…”
Section: Tourist Satisfaction Has a Positive Effect On Return Visits ...mentioning
confidence: 99%