Perceived Value of Fast-food Restaurant Franchises in the USA

Jang, Yisak

doi:10.25148/etd.fi15032187

Cited by 4 publications

(6 citation statements)

References 74 publications

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“…In later years, Sun (2013) classified perceived value as a comprehensive evaluation of cost and benefits which can be either tangible or intangible. Jang (2015) listed out the research done previously and some of the dimensions listed is such as social value, emotional value, functional value, and more, before choosing behavioral price, monetary price, emotional response, quality, and reputation as the dimensions to study perceived value on fast-food restaurant franchises in the United States of America. Meanwhile, Nguyen et al (2015) also separated the dimension of perceived value into functional, economic, emotional, and social value to better understand the customer perceived value of food products in Vietnam.…”

Section: Perceived Valuementioning

confidence: 99%

“…Besides that, purchase intention also had a very close relation caused by perceived value. Many researchers agree on consumers' perceptions of value towards a product can motivate them to purchase it (Kim & Han, 2008;Jang, 2015;Yang & Peterson;Woodruf, 1997). On the other hand, past research classified perceived value as the indication of customers' buying decisions (Groth, 2001;Jang, 2015;Monroe, 1990;Zeithaml, 1988).…”

Section: Introductionmentioning

confidence: 99%

“…Many researchers agree on consumers' perceptions of value towards a product can motivate them to purchase it (Kim & Han, 2008;Jang, 2015;Yang & Peterson;Woodruf, 1997). On the other hand, past research classified perceived value as the indication of customers' buying decisions (Groth, 2001;Jang, 2015;Monroe, 1990;Zeithaml, 1988). Nevertheless, since the acceptance towards meal kits in Malaysia just got higher through the MCO period, this study is meant to fill in the gap on understanding the meal kit business opportunity through customers' perceived value on meal kits attributes and purchase intention in the setting of Klang Valley, Malaysia.…”

Section: Introductionmentioning

confidence: 99%

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Meal Kit Perceived Value and Purchase Intention during Movement Control Order (MCO)

Mohamad¹,

Abdullah²

2022

IJARBSS

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Meal Kit has been one of the meal deliveries services that is well accepted by European countries such as Switzerland, Germany, and Denmark, and also in the United States of America too. The demand for the service has been rising for years since it was introduced. Thus, this research aims to determine the meal kit's perceived value and purchase intention during the MCO in Klang Valley, Malaysia. By using a quantitative approach, this study was conducted by sending out a questionnaire to the potential meal kit users in Klang Valley, Malaysia to understand their possible intention to purchase the product based on their view on the meal kit attributes, with a mediating role of perceived value. The research was analysed through SPSS analysis of the dataset for descriptive and multiple linear regression analysis once the data collection was fulfilled. The findings show that half of the objectives were met while the other two were partially achieved. Some of the findings in this study show a different pattern of results compared to previous findings regarding the factors that affect the perceived value and purchase intention. Hence, the research on meal kits in the setting of Malaysia is still far from being fully explored. There can be many more other factors that can impact a consumer's purchase intention and there are also many areas that future researchers can still study to help the industry practitioners.

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Section: Perceived Valuementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Meal Kit Perceived Value and Purchase Intention during Movement Control Order (MCO)

Mohamad¹,

Abdullah²

2022

IJARBSS

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“…Table1 draws a brief idea of the related work. Yisak Jang proposed a paper [8] where the author examines whether the perceived value affects the consumers buying behavior. The paper basically discusses about the QSR where they want to maximize the customers' perceived value.…”

Section: Literature Reviewmentioning

confidence: 99%

“…McDonald's, Burger King, KFC (Kentucky Fried Chicken) was acknowledged between 1940 -1950 and had an impact in society due to these changes. The year 1960 was observed to be a period of development in drive-in restaurants and fast food groups such as Subway and Wendy's [8]. Marketing managers and researchers depend on the client experience which is an efficient method to measure their views which is done via calculating NPS.…”

Section: Introductionmentioning

confidence: 99%

Social Media Data Analytics to Improve the Customer Services – The Case of Fast – Food Companies

Rose¹,

Sreejith²,

Senthil³

2019

IJRTE

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The proposed paper exhibits a study that uses Twitter to identify and assess client perception in the fast food industry. The intention behind the research is to measure the customer discernment about the product and the services by observing and inspecting the public twitter comments, to disclose the insights on whether the customers are satisfied or not satisfied with the brand and to predict the business growth and do further improvements accordingly.The methodology in the paper incorporates the text-based analysis using Support Vector Machine (SVM), which is a classifier that helps to classify the negative and positive words. In this approach, 10,000 public tweets about the customer services of three fast-food organizations were extracted. The text-based analysis (also known as word-based analysis) was conducted using R-programming by calculating the NPS value, highlighting the most negative and positive words.From the study, the negative and positive words in the Twitter comments for McDonald's, Pizza Hut and Burger King were extracted showing the customer perception towards these three companies. Along with this, the NPS score for each of the company was also found out.The Paper shows how text mining of tweets can be utilized in market research to help in revealing the customer perception of any product or service offered by McDonald's, Pizza Hut and Burger King.

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Capitalism leading to unhealthy food consumption

Hasan

2020

Strategic Change

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How fast‐food and beverage companies, which are driven by capitalism, adopt the ethical product, price, promotion, and place strategies to influence consumers' perceived value and purchase intentions. Results from hypotheses testing show the ethical aspects of fast food and beverage companies' marketing strategies highly influence consumers' perceived value of products and further prove perceived value positively influences consumers' purchase intentions. These findings will educate fast food and carbonated beverage companies on the ethical problems of marketing unhealthy foods. Our results also lead to fast food and carbonated beverage companies to reconsider their marketing strategies for the improvement of this serious situation that can be tied to capitalism.

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Perceived Value of Fast-food Restaurant Franchises in the USA

Cited by 4 publications

References 74 publications

Meal Kit Perceived Value and Purchase Intention during Movement Control Order (MCO)

Meal Kit Perceived Value and Purchase Intention during Movement Control Order (MCO)

Social Media Data Analytics to Improve the Customer Services – The Case of Fast – Food Companies

Capitalism leading to unhealthy food consumption

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