2022
DOI: 10.1016/j.jbvi.2021.e00288
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Perceived warmth and competence in crowdfunding: Which matters more and for whom?

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Cited by 20 publications
(9 citation statements)
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“…Research on gender stereotypes in crowdfunding has begun employing the foundational tenets of EVT to theorize how violating gender stereotypes influences women's crowdfunding outcomes. Current treatments of EVT in crowdfunding examine violations of unambiguous valence (e.g., competence; Oo et al, 2022). However, many forms of communication are not unambiguously positive or negative (e.g., disclosing previous failure; Roccapriore et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
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“…Research on gender stereotypes in crowdfunding has begun employing the foundational tenets of EVT to theorize how violating gender stereotypes influences women's crowdfunding outcomes. Current treatments of EVT in crowdfunding examine violations of unambiguous valence (e.g., competence; Oo et al, 2022). However, many forms of communication are not unambiguously positive or negative (e.g., disclosing previous failure; Roccapriore et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…Our study makes two key contributions to the entrepreneurship literature and research focusing on gender and language in entrepreneurial fundraising. First, our study provides nuance to our understanding of how backers respond to violations of gender stereotypes in crowdfunding (e.g., Davis et al, 2021; Greenberg & Mollick, 2017; Oo, Creek, & Sheppard, 2022). This literature generally argues for one of two consequences for violating these stereotypes.…”
Section: Introductionmentioning
confidence: 93%
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“…Here, I contend that supervisors will tend to identify more with those subordinates who have good intentions (likeability dimension) and that can meet the norms and expectations associated with their work role (competence dimension) because those individuals are better candidates for building and sustaining satisfactory work relationships ( Gross et al, 2021 ). Just as perceived competence and likeability perceptions have been related to cognitive and affective trust (i.e., Oo et al, 2022 ), I expect these two factors to work together to inform a supervisor that their subordinate is a good relational partner with whom to form and sustain a meaningful work relationship. Therefore, the level of relational identification with a target subordinate is likely to be predicted by the perceived likeability and competence supervisors associate with that subordinate.…”
Section: Hypothesesmentioning
confidence: 99%