“…Although one can argue that only a limited number of object categories have been tested, the consistency of the contrast polarity effect with a wide variety of ''face'' stimuli points towards specificity. More specifically, the deleterious effect of contrast negation has been demonstrated with realistic faces of different degrees of familiarity (unfamiliar, e.g., Liu et al, 1999; famous, e.g., Gilad, Meng, & Sinha, 2008; personally familiar, e.g., Bruce & Langton, 1994; experimentally familiarised, e.g., Galper, 1970) to simplified two-tone faces (i.e., Mooney faces, George et al, 1999;Otsuka et al, 2012;Phillips, Jenkins, & Morris, 1972) and even schematic stimuli arranged in a crude face-like configuration (i.e., two eyes and a mouth, Tomalski et al, 2009;Farroni et al, 2005). Both infant preference (Farroni et al, 2005;Otsuka et al, 2012) and monkey neurophysiology (Ohayon et al, 2012) show that positive contrast polarity is essential to elicit a preferential response for face/facelike stimuli.…”