Perception of Organic Food Consumption in Romania

Petrescu, Anca Gabriela; Oncioiu, Ionica; Petrescu, Marius

doi:10.3390/foods6060042

Cited by 33 publications

(33 citation statements)

References 32 publications

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“…While the prevailing consumers of organic foods are varied, most researchers characterize the average organic consumer as Caucasian, wealthy, and knowledgeable [8]. Modern scientific methods are being employed to seek a sustainable food solution [12].…”

Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

“…The questions used to measure environmental awareness were adapted from Mainardes, et al [5], with minor modifications. Questions that were employed to evaluate health consciousness were adapted from Petrescu, Oncioiu & Petrescu [8], with minor modifications. Similarly, the questions used to measure attitudes toward subjective norms, marketing communication, and intentions toward organic foods were adapted from Lim, Yong, and Suryadi [40]; Leong & Paim [15] and Kumar [41]; with minor modifications.…”

Section: Research Instrumentmentioning

confidence: 99%

“…Many people are interested in organic foods due to concerns about intensive agricultural practices, as well as their potential impacts on the environment and human health. Notwithstanding, organic foods are influenced by numerous factors, including the geographical position of the farm, local earth properties, climatic statuses that can differ from one growing season to another, the storage of harvests, and the time of testing after a harvest [7,8]. To understand consumer behavior with regard to products, concepts, or services, a significant requirement is to examine the attitudes of customers [9,10].…”

Section: Introductionmentioning

confidence: 99%

“…In recent years, organic foods have captured public attention because they are regarded as a means of directly enhancing the population's health [8,11]; however, there are limited studies on intentions as mediating influences on the factors affecting Chinese organic food expenditures. Despite the prevailing difficulties, interesting elements that could substantially affect the prospects for the organic food market, in the future, have been revealed by the conducted survey.…”

Section: Introductionmentioning

confidence: 99%

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Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Chu

2018

Sustainability

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As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers' attitudes toward organic foods and evaluates purchase intention's impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers' attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers' purchase intention in the organic foods industry.

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Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

Section: Research Instrumentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Chu

2018

Sustainability

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“…Scholars underlined that the main reasons for purchasing organic food in Romania are health and environmental concerns [13][14][15].…”

Section: Organic Market In Romaniamentioning

confidence: 99%

Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

et al. 2017

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Abstract:Organic food consumption has increased during the last years as a consequence of its direct impact on consumer health, life style, and social convenience as well as on the environment and sustainable development. Compared to the European level, the consumption of organic food products is quite low in Romania. This paper investigates the perception and attitudes of the organic food consumers from the North-West Development Region of Romania. Consumers' perception towards organic food products was measured using 30 items. The data were collected from 568 respondents and analyzed using descriptive and inferential statistics. A factor-cluster approach was used to identify consumer groups. The findings indicated that health concerns, sensory appeal, sustainable consumption and weight concerns are the main reasons for consuming organic food products. Three main groups of organic food consumers were identified: "gourmand", "environmentally concerned" and "health concerned".

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Price sensitivity of consumers to organic food and the most frequently purchased categories of organic food

Kovacheva,

Markovska,

Kulova

2024

BIO Web Conf.

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The aim of the study is to validate a model of consumer behaviour towards organic foods, in particular processed ones, the target population consists of two non-random samples. Two different questionnaires were used to study the two populations, but with several common questions. The aim is, through two parallel studies, to establish in which aspects there are discrepancies between the viewpoints of the respondents, with the aim of offering a different marketing approach and attracting them to the market. The authors of the study examine the consumers of organic products in Bulgaria and their specific market behaviour when buying organic foods, the relationships between their price sensitivity and the external distinctions of the products such as brand, geographical origin. Investigate whether there is a relationship between gender and number of family members, frequency of shopping and the most frequently purchased food categories.

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Perception of Organic Food Consumption in Romania

Cited by 33 publications

References 32 publications

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

Price sensitivity of consumers to organic food and the most frequently purchased categories of organic food

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