2015
DOI: 10.21863/atithya/2015.1.2.018
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Perception of Service Quality in Hotel Industry: A Case of Five Star Hotels of Jaipur City

Abstract: Service quality is increasingly being emphasized by industries today as it not only offers a competitive advantage but also ensures a sustainable advantage for them. The present study uses the SERVQUAL instrument for measuring service quality in the various 5 star hotels of Jaipur city and tries to identify the various dimensions which contribute to customer satisfaction. The results reveal that the correlation of tangibility and reliability was low (.110) and between responsiveness and empathy was also less (… Show more

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“…As the opinion of service quality is increasingly being emphasized by industries today, service quality is not only offers a competitive advantage but also ensures a sustainable advantage for them. Mehta & Sharma research used the SERVQUAL instrument to measure service quality in the various five-star hotels in Jaipur city and tries to identify the various dimensions that contribute to customer satisfaction (Mehta & Sharma, 2015).…”
Section: Jurnal Ilmu Sosialmentioning
confidence: 99%
“…As the opinion of service quality is increasingly being emphasized by industries today, service quality is not only offers a competitive advantage but also ensures a sustainable advantage for them. Mehta & Sharma research used the SERVQUAL instrument to measure service quality in the various five-star hotels in Jaipur city and tries to identify the various dimensions that contribute to customer satisfaction (Mehta & Sharma, 2015).…”
Section: Jurnal Ilmu Sosialmentioning
confidence: 99%