2022
DOI: 10.1186/s12889-022-13744-2
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Perception of strong social norms during the COVID-19 pandemic is linked to positive psychological outcomes

Abstract: Social norms can coordinate individuals and groups during collective threats. Pandemic-related social norms (e.g., wearing masks, social distancing) emerged to curb the spread of COVID-19. However, little is known about the psychological consequences of the emerging norms. We conducted three experiments cross-culturally, during the early period of the COVID-19 pandemic in China (Study 1), the recovery period in China (Study 2), and the severe period in the United States and Canada (Study 3). Across the three s… Show more

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Cited by 16 publications
(13 citation statements)
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“…Additionally, the heavy focus on health in most risk communication on COVID from governmental authorities could be seen as reducing the "totality" of the total social fact, because there is not strong focus on it cutting across multiple domains of everyday life. Furthermore, thinking government communication is good quality could foster social norms to support mitigative actions (29), but social norms and trust in information sources have also been shown to decrease certain risk perceptions about COVID (67). The mediated indirect reduction in risk mitigation behaviours highlights the importance of providing attention in risk communication to risks other than solely health risks.…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, the heavy focus on health in most risk communication on COVID from governmental authorities could be seen as reducing the "totality" of the total social fact, because there is not strong focus on it cutting across multiple domains of everyday life. Furthermore, thinking government communication is good quality could foster social norms to support mitigative actions (29), but social norms and trust in information sources have also been shown to decrease certain risk perceptions about COVID (67). The mediated indirect reduction in risk mitigation behaviours highlights the importance of providing attention in risk communication to risks other than solely health risks.…”
Section: Discussionmentioning
confidence: 99%
“…For example, Dong et al demonstrated that cultural tightness relieves people’s psychological disorders [ 39 ]. Liu et al found that a perceived tighter culture is related to positive psychological outcomes, such as lower pressure, positive emotions, higher trust, and more confidence in combating COVID-19 [ 40 ]. Baldner et al further revealed that the desire for cultural tightness is associated with an increase in individuals’ emotional reactions to noncompliance with preventive measures against COVID-19 [ 41 ].…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“… Oh (2022) found that the factor loading of a reversed-scoring item in the CTLS was low when used with a Korean population, and that after removing this item, the scale reliability was only 0.67. In another study assessing cultural tightness–looseness amongst Chinese participants, Liu et al (2022) reported a Cronbach’s alpha of 0.68 for two items of the CTLS. This demonstrates the need to revise CLTS and modify it to be suitable for measuring the cultural tightness–looseness in China.…”
Section: Introductionmentioning
confidence: 99%