Perceptions of internal marketing and organizational commitment by nurses

Abstract

Hospital managers need to recognize the importance of internal marketing for staff retention and the survival of their organizations as competitive pressure increases. As a great deal of time and costs are involved in educating nurses, the best way to retain outstanding nurses and reduce turnover costs and personnel problems is for employers to understand the needs and expectations of their nursing staff.

İçsel Pazarlamanin Gemi̇ Acenteleri̇ni̇n İş Tatmi̇ni̇ Üzeri̇ndeki̇ Etki̇si̇: Ni̇cel Bi̇r Araştirma

“…Hwang and Chi (2005) found that internal marketing has positive impacts on employee job satisfaction and performance of international hotels. Chang and Chang (2007) and Chang and Chang (2009), in their studies carried out with nurses, found positive effects of internal marketing on both job satisfaction and organizational commitment. Tsai and Tang (2008), Başaran et al (2011) found positive relationship between internal marketing practices and service quality in their study.…”

The Impact of Organizational Commitment as a Mediator Variable on the Relationship between the Internal Marketing and Internal Service Quality: An Empirical Study of Five Star Hotels in Amman

“…As shown in this study by Chang and Chang (2009) conducted a study to determine whether a favorable perception of internal marketing is associated with increased organizational commitment. The role of nurses in healthcare treatment is expanding, and becoming more important as time progresses.…”

Impact of Internal Marketing on Job Satisfaction Among Bank Employees in Yemen

“…According to Hwang and Der-Jang, (2005), internal marketing positively impacts job satisfaction in the context of health services, where customer satisfaction was found higher in organizations within which employees perceived internal marketing to generate high quality services to their clients. In Southern Taiwan, Chang and Chang, (2009) examined two hospitals and found internal marketing positively impact on job satisfaction among nurses.…”