“…Studies conducted in various age groups have found that fish is perceived as a healthy food (Clonan, Holdsworth, Swift, Leibovici, & Wilson, 2011;Pieniak, Verbeke, & Scholderer, 2010), and many are aware that fish provides benefits to health (Burger & Gochfeld, 2009). Although there are emerging data relating to health behaviour and motives towards increasing fish and seafood intake (Verbeke, Sioen, Pieniak, Van Camp, & De Henauw, 2005;Olsen, Scholderer, Brunso, & Verbeke, 2007), there is limited information on consumers' knowledge and barriers towards fish consumption, and what predicts its consumption, particularly in older adults who are at greater risk for developing cardiovascular and related diseases (Australian Institute of Health and Welfare, 2010).…”