Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Taşkin, Çağatan; Koç, Erdoğan; Boz, Hakan

doi:10.20409/berj.2017.65

Cited by 18 publications

(9 citation statements)

References 88 publications

(134 reference statements)

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“…The validity and reliability of research are associated with the number of data collection methods (Bogdan and Biklen, 2006;Koç and Boz, 2014b;Taşkın et al, 2017). According to the Koc and Boz (2014b) study, the use of triangulation in the data collection method is crucial to the validity, reliability and generalizability of the data.…”

Section: The Methodsmentioning

confidence: 99%

Sifir Toplamli Oyun: Türki̇yedeki̇ GSM Pazarinda Tüketi̇cleri̇n Marka Deği̇şti̇rme Davranişi: Bi̇r Nöropazarlama Araştirmasi

Boz

Koç

2019

Yönetim Ve Ekonomi Araştırmaları Dergisi

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This study aims to measure the emotional responses of existing customers to their GSM operators after exposed to the other GSM operators' sales promotion campaigns aimed at attracting new customers. The study also aims to measure customers' brand loyalty towards their GSM operators before and after the exposure to these sales' promotion campaigns. The emotions of the customers towards GSM operators' promotions were measured by using a Facial Recognition Software, an eye tracker device and a questionnaire. The results of this study show that even if the customers are satisfied with their GSM operators, they can switch from their current operators when they encounter an attractive offer. Practitioners should focus more on customer retention as opposed to acquiring new customers. Findings indicate that GSM operators should consider their current customers in the longterm in accordance with the damage that targeted promotions may have on them.

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Section: The Methodsmentioning

confidence: 99%

Sifir Toplamli Oyun: Türki̇yedeki̇ GSM Pazarinda Tüketi̇cleri̇n Marka Deği̇şti̇rme Davranişi: Bi̇r Nöropazarlama Araştirmasi

Boz

Koç

2019

Yönetim Ve Ekonomi Araştırmaları Dergisi

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“…For example, whilst people generally pay strongest attention to visual cues [44,45], EEG and eye-tracking analyses found that in conflict-ridden destinations, risk-motivated tourists shift their attention to verbal cues [46]. The combination of EEG and eye tracking is also valuable in understanding tourists' perceptions, attitudes, and responses to service atmospherics [47].…”

Section: Opportunities For Psychophysiological Approachesmentioning

confidence: 99%

Digital Destination Matching: Practices, Priorities and Predictions

Cooper¹,

Camprubí

Koç

et al. 2021

Sustainability

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Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster, more flexible, financially more efficient, and with wider reach. Most importantly, they provide customer data and feedback, with precise targeting of different messages to different market sectors, with rapid measures of success. This, however, leads to fragmentation of information reaching tourists, which itself affects destination image. This seems unavoidable with continuing competition between platforms; hence, the agents, enterprises and destinations need multichannel marketing. In addition, since most search engines and social media are international, cultural context is a critical component of communications, in style and content as well as language. This may now include multiple sensory detectors and sources, including visual, sound, and haptic. As tourists increasingly garner information independently, travel agents have greater incentives to seek exclusive control over sales of specific products.

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“…Concerning the masculinity, Turkey has a soft score, 45, in contrast to the commonly highlighted features of the Turkish culture, such as patriarchy and women's roles in family rather than workplace, by different researchers (e.g., Hisrich and Öztürk, 1999;Kalafatoglu and Mendoza, 2017). For the uncertainty avoidance, the score of 85 demonstrates that the Turkish culture tends to use rituals in order to avoid ambiguities and, as such is against the inherent risk-taking feature of entrepreneurship, as Taşkın et al (2017) pointed out. Finally, Turkey receives intermediate scores both for the dimension of long-term orientation (46), which shows that it is in-between the normative and the pragmatic society, and for the indulgence (49), which indicates that it is regarded as neither indulgent nor restrained.…”

Section: The Turkish Contextmentioning

confidence: 99%

A Cross-Country Study on Women Entrepreneurship through the CAGE Analysis: Evidences from China and Turkey

Küçükaltan

2021

Optimum Ekonomi Ve Yönetim Bilimleri Dergisi

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Global changes have advanced the understanding of entrepreneurship towards the embracement of gender, and, thereby, women entrepreneurship become more prominent. Yet, inadequate attention paid to women entrepreneurship in studies, especially in developing countries, also caused a blurry picture for rendering the practices of women entrepreneurs. For investigating policies and structures of developing countries regarding women entrepreneurship, some particular components, which are economic and non-economic, remained pivotal. Accordingly, this study aims to identify the idiosyncratic characteristics of two indicative developing countries, China and Turkey, for women entrepreneurship and evaluate them through the CAGE analysis aspects. The findings regarding both contexts contribute to the entrepreneurship literature, especially to the women entrepreneurship since it is at its infancy, and to the theories of social network and strong ties. Moreover, the implementation of the CAGE analysis advances the nascent knowledge on its usage in entrepreneurship through the evidences from women entrepreneurship. The presented approach and findings can be used as reference by potential entrepreneurs engaging in different countries and policy-makers.

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Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Abstract: This study aims to investigate the perceived images of Eastern and Southeastern Anatolia regions in

Cited by 18 publications

References 88 publications

Sifir Toplamli Oyun: Türki̇yedeki̇ GSM Pazarinda Tüketi̇cleri̇n Marka Deği̇şti̇rme Davranişi: Bi̇r Nöropazarlama Araştirmasi

Sifir Toplamli Oyun: Türki̇yedeki̇ GSM Pazarinda Tüketi̇cleri̇n Marka Deği̇şti̇rme Davranişi: Bi̇r Nöropazarlama Araştirmasi

Digital Destination Matching: Practices, Priorities and Predictions

A Cross-Country Study on Women Entrepreneurship through the CAGE Analysis: Evidences from China and Turkey

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