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Typeset using L A T E X, printed in The NetherlandsTo my parents, Angel who dedicated his life to his sons and Snežana whose strength inspires me deeply.
SummaryQuality is the degree of excellence we expect of a service or a product. It is also one of the key factors that determine its value. For multimedia services, understanding the experienced quality means understanding how the delivered fidelity, precision and reliability correspond to the users' expectations. Yet the quality of multimedia services is inextricably linked to the underlying technology. It is developments in video recording, compression and transport as well as display technologies that enables high quality multimedia services to become ubiquitous. The constant evolution of these technologies delivers a steady increase in performance, but also a growing level of complexity. As new technologies stack on top of each other the interactions between them and their components become more intricate and obscure. In this environment optimizing the delivered quality of multimedia services becomes increasingly challenging. The factors that affect the experienced quality, or Quality of Experience (QoE), tend to have complex non-linear relat...